Marketing Manager – Legal Tech | SILQ

Job Description

Direct message the job poster from Silqware Pty Ltd Head of Customer Experience at Silqware Pty Ltd Are you a data-driven Marketing Manager with a passion for legal tech? Do you thrive in a fast-growing SaaS environment and love driving lead generation, retention, and customer engagement? SILQ is on the hunt for a strategic and hands-on marketer to join our team! About SILQ SILQ is a leading Legal Practice Management Software designed for Australian Solicitors and Barristers. Our intuitive, all-in-one platform streamlines workflows, enhances client collaboration, and helps legal professionals work smarter. With a growing customer base, we’re looking for a Marketing Manager to drive our multi-channel marketing strategy and help take SILQ to the next level. What You'll Be Doing Website & Content Management: Keep our website up to date with new information, managing imagery and design updates. Marketing Strategy & Budgeting: Develop and execute the marketing plan & budget in collaboration with our Head of Customer Experience. Content & Retention Planning: Create and implement content plans for retention, onboarding, and lead generation. Automated Nurture Sequences: Develop A/B-tested email nurture sequences for customer engagement and lead conversion. Multi-Channel Campaigns: Implement and oversee marketing campaigns across digital, social media, paid ads, and EDMs. Lead Generation & Sales Activation: Execute strategies to activate cold leads and drive new business. Partnerships & Collaborations: Work with relevant industry associations to expand our reach. Customer Journey & Messaging: Define messaging aligned with identified customer journeys. Marketing Optimisation: Track, report, and optimise marketing initiatives based on data-driven insights and ROI. In-Software Marketing: Use Appcues to enhance in-app communication and engagement. What We’re Looking For SaaS & B2B Marketing Experience – ideally in legal tech, professional services, or a similar field. Content & Email Marketing Expertise – strong skills in writing, automation, and A/B testing. Multi-Channel Campaign Execution – experience managing paid ads, EDMs, and social media. Data-Driven Decision Maker – ability to track KPIs, optimise campaigns, and measure success. Creative & Strategic Thinker – able to balance big-picture strategy with hands-on execution. Experience with Marketing Tools – familiarity with Hubspot CRM, email automation, and analytics platforms. Why Join SILQ? High-growth SaaS company with big ambitions in the legal tech space. Hybrid work flexibility – work remotely 2 days per week and 3 days from our Sydney office. Make an impact – take ownership of the marketing strategy and grow with us. Supportive team culture – work closely with a driven, collaborative team. Ready to Join Us? If you’re excited about shaping the marketing function at a fast-growing SaaS company, we’d love to hear from you! Apply now or reach out for a confidential chat. Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Software Development #J-18808-Ljbffr