Marketing Manager (6 - 8 Month Maternity Cover)

Job Description

Marketing Manager (6 - 8 Month Maternity Cover) Project Marketing for MOTIV | Developments across Brisbane and the Gold Coast We are seeking an experienced and results-driven Marketing Manager to lead and execute marketing strategies for our luxury residential off-the-plan projects across Brisbane and the Gold Coast. The successful candidate will play a pivotal role in managing end-to-end marketing campaigns, optimizing performance, and driving exceptional results. This role requires a blend of strategic thinking, creative problem-solving, and data-driven decision-making to effectively target high-net-worth and ultra-high-net-worth individuals. Key Responsibilities: Campaign Management: Develop and execute integrated marketing campaigns to drive awareness, generate leads, and ensure successful project launches. Oversee the production of marketing collateral, including brochures, videos, and digital assets, ensuring alignment with the brand’s luxury positioning. Manage timelines, budgets, and deliverables to ensure campaigns are executed on time and within budget. Performance Marketing: In conjunction with media agency, plan, execute, and optimize paid advertising campaigns across digital channels, including Google Ads, social media platforms, and programmatic advertising. Track, analyze, and report on key performance metrics, making data-driven decisions to optimize campaign ROI. Implement testing to refine messaging, creatives, and targeting strategies. Collaborate with senior leadership to define marketing goals, strategies, and KPIs for each project. Conduct market research and competitor analysis to identify trends and opportunities within the luxury property market. Develop customer personas and buyer journeys tailored to the target audience. Digital and Content Marketing: Oversee website development and optimization for lead generation and user experience. Manage email marketing campaigns, including design, segmentation, and performance tracking. Lead content creation initiatives, ensuring all content reflects the sophistication and exclusivity of the brand. Stakeholder Collaboration: Work closely with sales teams to align marketing efforts with sales objectives and provide support with tailored collateral. Partner with external agencies and vendors to deliver high-quality creative outputs and media placements. Coordinate with project teams to ensure timely updates on construction progress and project milestones. Brand Management: Uphold the brand’s positioning and tone of voice across all marketing materials and communications. Ensure consistency in branding and messaging across all channels and touchpoints. Reporting and Analysis: Prepare detailed campaign performance reports for internal and external stakeholders. Utilize analytics tools to measure campaign success and identify areas for improvement. Stay updated on emerging trends in marketing and the luxury property sector to inform strategy. Team Management: Manage Digital Marketing Associate, assigning goals and KPIs and distributing workload as needed. Ensure DMA is equipped with skills and tools needed to successfully perform their role. Qualifications and Skills: Bachelor’s degree in Marketing, Communications, or a related field. Minimum 5-7 years of experience in marketing, preferably within the luxury property or real estate sector. Proven expertise in performance marketing and campaign optimization. Strong project management skills with the ability to manage multiple campaigns simultaneously. Excellent written and verbal communication skills. Proficiency in marketing tools and platforms, such as Google Analytics, CRM systems, and social media advertising tools. A keen eye for detail and a passion for luxury branding. Analytical mindset with a focus on data-driven decision-making. Reports to: Managing Director/CEO Why Join Us? Be part of a forward-thinking, innovative team dedicated to delivering exceptional results. Work on prestigious projects with some of the most luxurious residential developments. Enjoy a dynamic and collaborative work environment that values creativity and excellence. If you’re passionate about luxury marketing and thrive in a fast-paced environment, we invite you to apply and help us shape the future of luxury residential living. #J-18808-Ljbffr