Marketing Manager - APAC

Job Description

Company Description From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind – offering every episode and every season of a broad selection of reality TV franchises, all in one place. Available in 45 markets including Australia and New Zealand on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at Hayu offers a world of endless reality TV, with over 350 shows and over 10,000 episodes to download and watch on the go – all ad-free. The majority of shows stream on the service the same day as the USA, including The Real Housewives and Below Deck franchises. Job Description A rare opportunity to be part of a unique SVOD service and play an integral role in the success of the brand across Asia Pacific, with a focus on Australia and New Zealand. The Marketing Manager will support the Marketing Director to interpret the overarching global brand strategy and execute campaigns that resonate locally to meet both DTC and B2B business objectives. Coordinating Hayu APAC’s ATL and BTL marketing activity, you’ll work across all aspects of marketing from events, activations, PR, content, partnerships to offline and digital media. KEY RESPONSIBILITIES: Collaborate with the Senior Marketing Team in the creation and development of key tentpole marketing campaigns plus local pulse campaigns that meet KPIs. Tailor global campaigns and execute locally nuanced regional campaigns that meet specific territory business objectives. Develop media plans and execute all media deliverables. Work cohesively with the in-house PR and Social teams to create and execute key events including screenings, press tours and experiential marketing events. Collaborate in influencer/content creator activities internally and externally. Collate post campaign analysis reports to understand impact and inform future campaigns. Manage the creative workflow that includes creative concepting, briefing, asset delivery and coordinating with both in-house Creative teams and external Creative Agencies. Point person for multiple B2B partners across media, tech and telcos. Own and manage territory budgets including day to day financial management of POs and invoicing. Ensure local compliance for all marketing activity across responsible territories. Manage stakeholders, build collaborative relationships both internally and externally. Create presentations and pitches for both internal stakeholders and external partners. Support all other Hayu related ad-hoc and special projects. Qualifications You are a super smart self-starter with a superhuman ability to get things done, quickly and to a high standard. We’ll need you to prioritise efficiently, think rigorously and creatively, have high attention to detail, be a proactive go-getter and a great communicator. SKILLS AND EXPERIENCE 3+ years experience in a B2C brand role within a fast-paced DTC or consumer brand. Strong understanding of the Australian media landscape. Events management or execution experience. Experience in working with media, PR and content creators. Understanding of media planning and execution. Sound financial acumen for local budget management. Ability to prioritise and juggle multiple projects simultaneously. Operate with a high degree of accuracy, attention to detail, and strong communication skills. Bachelor's degree or relevant marketing experience. Highly desirable: OTT/Streaming/Media/Tech experience. Literate in all things Bravolebrity and have a deep understanding of reality fan culture. Experience of working on brands targeting women millennial consumers. B2B marketing or account management experience. REQUIREMENTS Eligible to work in Australia. Must be willing to submit a background and references check. Fluent written and spoken English. Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. #J-18808-Ljbffr