Marketing - Project Marketing Manager Lifestyle
Brisbane QLD, Australia Req #11685 Monday, 13 January 2025 You might not have heard about Ingenia before, and we tend to... more info
Marketing Manager - EdTech
Salary:
60.00 - 80.00
Posted:
27-01-2025
Category:
Product Brand Marketing
Melbourne,
Job Description
Company Elastik is on a mission to give teachers the gift of time, empowering them to focus on what they do best—teaching. The Elastik suite of digital tools leverages cutting-edge AI to identify and manage learning gaps, automate marking, and provide actionable insights that help students thrive. With over 20 years of ongoing development, Elastik is one of Australia’s most successful EdTech platforms. It is used in more than 700 schools nationwide and is now expanding into new markets. As a company built by teachers for teachers, they understand the importance of technology as an enabler, not a replacement. Role The Marketing Manager will lead and execute innovative marketing strategies that amplify Elastik’s brand, expand market presence, and drive customer engagement. Reporting to the Chief Operating Officer, you’ll work closely with the Head of Customer Success and Head of Growth to create impactful campaigns across Australia and beyond. This is a hands-on, autonomous role where you’ll need to bring strong self-management and problem-solving skills. Key Responsibilities Marketing Strategy: Develop and execute marketing strategies to increase brand awareness and market share. Lead multi-channel campaigns, ensuring alignment with audience needs and regional regulations. Analyse campaign performance and refine strategies based on data-driven insights. Content Creation: Oversee creating engaging digital and print content tailored to educators and schools. Ensure consistent brand voice while customising content for regional audiences. Manage a resource bank of marketing materials and oversee their production. Event Planning & Execution: Plan and execute webinars, workshops, conferences, and trade shows. Develop promotional materials and campaigns to drive attendance and engagement. Coordinate post-event activities, including lead management and performance analysis. Social Media & Website Management: Manage and grow Elastik’s social media presence across key platforms. Optimise the website’s SEO/SEM strategies to boost visibility and engagement. Customer Communication & Relations: Work with Customer Success to create newsletters, product update communications, and annual customer surveys. Gather testimonials and endorsements from customers to strengthen brand reputation. Manage customer engagement tools, including Salesforce and Mailchimp. We're looking for 3-5 years of Marketing experience gained in B2B, SaaS or Education. Ability and willingness to work from strategy through to execution. Well-rounded digital skills. Can do attitude and the ability to work autonomously. What's on offer? Diverse, interesting role that balances autonomy and support. Flexible work conditions. Growing, ambitious company environment. $110-140k + super. Interested? Apply now or email for more information. #J-18808-Ljbffr
Job Details
Salary: 60.00 - 80.00
Posted: 27-01-2025
Category: Product Brand Marketing
Melbourne,
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