Marketing Manager - ILA

Job Description

Add expected salary to your profile for insights ILA is looking for a superstar Marketing Manager to join our team! ILA is Adelaide’s centre for immersive light and art, a non-profit organisation where creativity, technology and hospitality blend to deliver groundbreaking, sensory immersive experiences. Located on Light Square in the CBD, ILA houses the Aurora Restaurant , The Lab (a digitally immersive multi-genre entertainment venue), and The Light Room Bar , Gallery and Studio featuring 150sqm of our digitally immersive screens. If you’re a creative self-starter who loves working collaboratively but also thrives on autonomy, this is an exciting opportunity for you to join an organisation who dares to do things differently! ILA is a one-of-a-kind organisation where the worlds of creativity and hospitality collide. At the heart of this is Aurora, an award-winning restaurant delivering world-class dining experiences while boldly exploring the intersection of food and technology. Most recently, Aurora captured Adelaide’s imagination with The Immersive Table , a viral and exclusive dining series, where digital screens and environmental effects transport guests to extraordinary new worlds. Throughout the year, ILA comes alive with an exciting program of events, serving as a hub for festivals like SALA (SA Living Artists Festival), Adelaide Fringe, Feast Festival, Illuminate Adelaide, and more. At its core is The Lab - ILA’s spiritual home, an immersive live music and performance venue. With a dynamic program showcasing local and international talent, The Lab is a place where creativity knows no bounds. ILA is deeply committed to supporting the arts. Initiatives like the ILA Artist Fund provide essential funding for both emerging and established creatives, while the Lab Rats program opens doors for artists to experiment and innovate using cutting-edge immersive technologies. No two days at ILA are the same. As our Marketing Manager you’ll be the voice of ILA’s brands and shape the way we connect with the community, working across various departments and projects to turn ideas into compelling narratives and impactful marketing campaigns. About the role The Marketing Manager is responsible for developing and implementing marketing strategies that will increase brand awareness, grow and engage our target audiences and drive people and revenue to our business. They are responsible for creating high-quality and engaging content across all aspects of the business, ensuring ILA’s brand principles are maintained across all external communications. Develop and execute the marketing strategy for ILA, identifying target audiences and managing the creative direction. Collaborate with internal teams to develop creative content for shows, promotions and events, utilising graphic design packages. Develop and implement targeted advertising campaigns using various channels including digital, print and out-of-home to achieve targeted revenue. Develop and implement a digital marketing strategy including email marketing, social media advertising and other digital channels, and manage ILA’s websites. Use data-driven insights to optimise digital campaigns and improve ROI. Manage all brands that sit under ILA and ensure consistency across all channels and communications. Conduct market research and analysis to identify trends, competitor activities and opportunities for growth. Manage multiple social media accounts for the ILA and Aurora brands, including Facebook, Instagram and LinkedIn. Manage public relations and communications including the relationship with the external PR agency, writing and pitching press releases, seeking media opportunities and coordinating interviews and on-site activities. Develop and maintain relationships with media partners, agencies, influencers and other stakeholders. About you You’re a proactive creative who thrives both independently and as part of a team. Proven success in developing marketing plans and campaigns. Direct social media and digital marketing experience. Ability to deliver creative content across all channels. Excellent verbal and written communication skills. Strong project management, multitasking and problem-solving skills. Excellent interpersonal skills, with the ability to build relationships and establish rapport across various areas of the organisation. Commitment to a values-based organization. An eye for design and understanding of branding. Skills in Adobe Suite highly desirable but not essential. Experience in WordPress highly desirable but not essential. Applicants must have the right to work in Australia (we are unable to offer sponsorship at this time). What we offer: At ILA we believe in a culture that embodies our core values of growth mindset, open communication, respect, professionalism and support, leading by example and integrity. You’ll be surrounded by a team that values your input, supports your growth, and is passionate about delivering exceptional experiences. Well-being is important to us and we offer: A friendly, fun environment with a dynamic team. Staff discounts in our bars and Aurora Restaurant. Free tickets to performances throughout the venue. Leftover treats from our events and functions often find their way to the office - because great ideas need great fuel. Flexible working environment. Option to access a discounted CBD carpark lease through ILA’s partnerships. How to apply: Ready to embark on this exciting journey with ILA? Please email your resume and cover letter summarising your suitability via SEEK. Applications will be assessed as soon as they are received so we encourage you to apply early. More information about ILA: #J-18808-Ljbffr