Marketing Specialist (ANZSCO 225113)

Job Description

Austral Wire Products Austral Wire Products, a leading provider of high-quality industrial wire solutions, is seeking a Marketing Specialist to join our team. This role will involve developing and implementing marketing strategies that support our sales objectives, increase market awareness, and strengthen our position as a trusted supplier in the industrial sector. The ideal candidate will have experience in B2B marketing, a strong understanding of industrial markets, and the ability to manage campaigns that effectively promote our diverse product range. Benefits Competitive salary and benefits package Opportunities for career growth in a dynamic industrial environment A collaborative and supportive team committed to innovation and quality Task & Responsibilities Design and execute targeted marketing campaigns to promote our wire products and support sales growth. Collaborate with internal teams and clients to develop strategies that highlight the technical benefits and applications of our wire solutions. Oversee the creation of marketing materials, including product brochures, case studies, videos, and digital content, ensuring alignment with branding and technical accuracy. Monitor and analyze market trends, customer feedback, and campaign performance to identify opportunities for improvement and growth. Conduct research on industry trends and competitor activity to inform marketing strategies and maintain a competitive edge. Identify and evaluate new market opportunities for our product lines, supported by data analysis and industry insights. Develop go-to-market strategies for new and existing products, working closely with the sales team to achieve revenue targets. Conduct in-depth market research to expand our reach in domestic and international markets. Provide strategic guidance on product positioning, pricing strategies, and distribution channels to maximize market penetration. Qualification & Experience Ability to clearly communicate both in writing and verbally in English Bachelor’s degree in Marketing, Business, Communications, or a related field. Proven experience in B2B marketing, preferably in industrial or technical product sectors. Proven experience in working with agricultural input providers, showing clarity of understanding of the language and knowledge needed to obtain the best outcomes. About Company Austral Wire Products have been operating since 1996. The Company has grown by excelling at offering great quality, and being a trusted supply partner to our numerous rural resellers throughout Australia. We are award-winning, and more importantly, maintain family values in our drive to grow and prosper. Our factory and main distribution is located in the Western Suburbs of Sydney. We have distribution centres located in both Brisbane and Melbourne, to aid in getting our products to our resellers in a timely manner, in high-quality condition. We work closely with our reseller partners to ensure our products are in first-grade condition and offer exceptional value to the end users, who can be Large Farming Stations, Fencing Contractors, Family Farming enterprises or lifestyle farms for those who work in the city but want a rural and farming home life. How to Apply: Submit your resume, with cover letter, ensuring you detail your past experience and achievements to by 28/02/2025. Salary: $73150-80000 Job Publish: 24-01-2025 Job Expire: 23-02-2025 #J-18808-Ljbffr