Marketing Specialist / Coordinator

Job Description

Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Locale Homes Strategic Marketer | Project Manager | Digital Specialist Are you ready to play a pivotal role in shaping some of the biggest life and financial decisions people make? At Locale Group, we’re not just another property company—we’re redefining the home building and wealth creation journey. We’re looking for a tenacious Marketing Specialist / Coordinator who is passionate about lead generation, digital marketing, and marketing automation . If you thrive being self-managed to do what it takes to drive, while working collaboratively towards the business’s shared goals, and want to be part of a growing team that values marketing, we want to meet you! The Role As a key member of our marketing team, you’ll play a crucial role in driving lead generation and enquiry conversion across three brands— Locale Homes, Locale Wealth, and Locale Finance, plus our expanding business ventures. You’ll be responsible for nurturing leads, executing digital campaigns, and ensuring our messaging is hitting the right people at the right time. This role gives you the chance to shape the company’s growth and be a key part of its success. The opportunities for learning and advancement are limitless—driven by your own passion, initiative, and ambition. What You’ll Be Doing: Managing lead nurturing and automation through our CRM and marketing tools. Overseeing, executing and optimising paid advertising campaigns (Meta & TikTok Ads). Creating and managing lead magnets that drive enquiries and engagement. Developing communications, including EDMs and SMS campaigns, to convert leads into clients. Monitoring and reporting on marketing campaign performance, constantly refining strategies for better results. Collaborating with the marketing and sales teams to ensure marketing efforts align with business goals and brand positioning. Staying ahead of digital marketing trends and bringing fresh, innovative ideas to the table. What You’ll Bring: 4+ years of experience in a marketing role, with a strong focus on digital marketing. Hands-on experience in paid social media advertising (Meta & TikTok Ads). An understanding of paid search and how to drive traffic through digital campaigns. A keen eye for detail—you notice the little things that make a big difference. A passion for social content and storytelling. The ability to work autonomously while collaborating with a high-energy team. A results-driven mindset, always looking for ways to optimise and improve. Why Locale? At Locale Group, we do things differently. We’re not bound by the traditional ways of property and finance—we innovate, disrupt, and put our clients first, always. Our team is empowered to make an impact, and we foster an environment where creativity and ideas are valued. If you’re looking for a marketing role where you can truly make a difference, this is it. Join us and be part of a company that’s changing the game. Apply now! Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Construction #J-18808-Ljbffr