Marketing and Communications Account Manager (Events, B2B, Tech, Agency) - Global B2B Lead Gene[...]

Job Description

Marketing and Communications Account Manager (Events, B2B, Tech, Agency) - Global B2B Lead Generation and Marketing Agency - London / Hybrid The Role As an Account Manager, you’ll serve as a primary point of contact for clients, ensuring their needs are met and their expectations are exceeded. This role involves managing client relationships, developing account and campaign plans, and delivering marketing solutions that meet the scope of work and exceed client expectations. You’ll work closely with internal teams to ensure the successful execution of B2B marketing campaigns and strategies. Key Responsibilities Client Relationship Management Develop and maintain strong, long-term relationships with clients, acting as the day-to-day point of contact. Lead regular client meetings and calls to review timelines, progress, performance, gather feedback, and identify opportunities for further campaign opportunities. Address client needs and concerns promptly, ensuring satisfaction and fostering trust. Understand client businesses, industries, and objectives to provide input into campaigns and guidance. Prepare and present regular reports on account status, campaign performance, and key metrics to clients and internal stakeholders. Planning and Project Management Work closely with the Client Lead and Strategy Director to develop tailored marketing and business development strategies, and deliverables for your client accounts. Oversee the execution of marketing and business development activities and campaigns, ensuring alignment with client goals and measurable results. Monitor industry trends and competitor activities to provide clients with innovative solutions. Prepare presentations, decks, and reports for meetings and presentations with clients. Account Team Management Coordinate teams internally working on your accounts, fostering a collaborative and high-performance work environment. Request internal resources effectively on your accounts to ensure seamless service delivery. Events Adhere to company processes to ensure high-quality, efficient service delivery across all of the accounts you work on. Monitor client satisfaction and highlight challenges with your Client Lead proactively to maintain long-term partnerships. Collaborate with internal teams to ensure integrated and effective campaign delivery. Qualifications A degree in Marketing, Business, Events or a related field is preferred. Up to 5 years of experience in account management, preferably within a B2B marketing agency. Occasional travel may be required for client meetings and events. Key Attributes Proven experience as an Account Manager or in a similar role within a B2B marketing agency. Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively. Strong interpersonal skills with the ability to build and maintain relationships with clients and internal teams. Ability to analyze data and metrics to inform decision-making and demonstrate campaign effectiveness. Strong organizational and time-management skills, with the ability to manage multiple projects and deadlines simultaneously. Proactive and solution-oriented, with the ability to address and resolve client issues effectively. Familiarity with marketing automation tools, CRM software, and other relevant technologies. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Project Management Industries Marketing Services and Events Services #J-18808-Ljbffr