Media Content Marketing Officer

Job Description

Stories exist everywhere and give us the imagination to live well together. In our increasingly pressured environmental and social world, stories matter deeply. The NT Writers Festival brings writers and storytellers together to share stories, language and culture and celebrate the distinct literary culture of the NT. Be part of our story! We are looking for a skilled and uplifting Media Content Marketing Officer who can balance creativity and strategy to promote the NT Writers Festival and the NT Writers Centre’s annual development program, while building brand recognition and reach. If that is you, we would love to hear from you! Your new organisation NT Writers’ Centre (NTWC) supports, develops and showcases writing and storytelling in the Northern Territory, celebrating the unique contribution of NT stories and storytellers to Australia’s cultural identity. We play a significant role in the national arts sectors, delivering a range of events, programs, publications, writing awards and the festival, ensuring that NT writers and writing are celebrated in the national canon. We are a national leader in platforming First Nations voices and writers with up to a third of artists at our annual festival being First Nations, from the NT and interstate. We are also a leader in Asian engagement, making connections in the region through our biennial Darwin festival. Our cornerstone event – the NT Writers Festival (NTWF) – is the Northern Territory’s premier literary showcase. It is an extraordinary festival that brings readers and writers together to celebrate ideas, words, stories and languages. Held alternately in Darwin and Mparntwe/Alice Springs since 2002, the festival takes place in iconic outdoor locations that celebrate the NT’s unique environments and that reflects the NT’s distinctive culture, including its rich First Nations heritage. We have four program areas to support writers in all genres at all stages of their writing careers: an annual program of writers’ development workshops and residencies; the NT Writers’ Festival; prizes and awards; and supporting authors towards publication. A little about the role You will be part of a small, skilled, experienced and motivated team who are caring, bold, respectful and inclusive in the arts and literature sector. We have an office in Mparntwe | Alice Springs and Garrmalang | Darwin, with WFH/remote options for the right candidate. You will be responsible for implementing the Festival Marketing plan, developing collateral and brand consistency, and audience mapping and strategy to build our online networks and reach. Success will be measured by increased Festival diversity and attendance from local and interstate visitors. Experience and knowledge of how marketing works well in NT contexts is essential. You will be focused on: Implementing and enhancing the Festival marketing plan Researching our target audience to map the strongest plan for engagement Establishing promotional opportunities for the Festival through existing networks Planning and delivering all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns Working closely with the Artistic Director to establish Festival collateral (NT Author bookmarks, posters, printed program, banners etc) Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs) Your day to day responsibilities will include: Developing and delivering the existing Festival Marketing Plan for 2025 (event in June 2025). Develop and deliver in-house graphic design for annual writers development program Building marketing campaigns to increase our social media presence Supporting NTWF brand positioning Support quality improvement processes such as:Enhancing the value of the website Develop a basic style guide for the NTWF and NTWC to ensure consistency in graphic designs and posts Customer Relationship Management programs and client communications About You You will be a degree qualified marketing professional with experience in audience mapping and engagement, as well as content creation and delivery. You will think boldly, while acting inclusively. You can complete tasks, be responsive to changing needs and maintain focus on goals and become an essential member in the team. Ideally you will have literature and arts related experience, and/or have worked in marketing roles that service local communities or regional settings. You will have a proven experience of making a difference with your campaigns, increasing the reach of an organisation and engagement with its programs. You will also come with: Demonstrated experience in creating, delivering, tracking and reporting on marketing campaigns (online and offline) Competent Canva, Photoshop, Adobe design skill and use of social media platforms, including websites. Strong ability to manage priorities, lead projects and contribute to the team and the organisation. Knowledge and experience of working in Northern Territory contexts. Experience developing and delivering regional arts programs. Understanding of NT arts sector and local networks. Capacity to work some flexible hours. Current Working with Children check. How to apply Send your resume, including two referees, and responses to these 4 questions to (emailprotected). Relate your responses to the essential selection criteria (max 2-3 pages). Please also upload evidence of three marketing campaigns you have designed as a separate pdf. Tell us How, When and Where you have: Implemented a marketing plan, what your successes were, and ROI and KPIs you met. Developed and delivered marketing campaigns and how you increased reach and engagement with key stakeholders, partners and community groups. What programs you have used to develop content and your skill levels, including any relevant qualifications or training. Please upload 3 samples of your work as pdf. Enhanced quality improvement processes including CRM usage, style guides, branding consistency. Enquiries are welcome, and to request the full position description please contact SezzaJai Sykes, NTWC Executive Director, on 0405 980 944 or (emailprotected). Please let us know any access requirements you may have so we can help with your application or interview process, as well as your pronouns. We welcome applications from Aboriginal and Torres Strait Islander peoples, Culturally and Linguistically Diverse people, and people from the LGBTQI+ community. #J-18808-Ljbffr