Media and Public Relations Advisor

Job Description

3 days ago Be among the first 25 applicants Direct message the job poster from Australian Physiotherapy Association Media and Public Relations Manager at Australian Physiotherapy Association Are you a dynamic media and PR professional looking for an opportunity to make an impact in the healthcare sector? The Australian Physiotherapy Association (APA) is seeking a Media and Public Relations Advisor to help shape our media strategy, build strong relationships with journalists, and deliver engaging campaigns that elevate physiotherapy’s role in Australia’s healthcare system. About the APA The APA is the peak body representing over Australian physiotherapists and their patients, with over 33,000 members nationwide. Our work promotes the value of physiotherapy, advocates for better healthcare policies, and supports members in their professional development. We take pride in our collaborative and purpose-driven culture, underpinned by our core values of Accountability, Excellence, Collaboration, Courage, and Respect. The role As a Media and Public Relations Advisor, you will: Develop and implement media and PR strategies that engage key audiences, including government, members, and consumers. Proactively pitch stories to journalists to inject the APA and physiotherapy into current news stories and cultivate media relationships through a mix of traditional, digital, and social channels. Maintain understanding of key policy agenda items , key messages and be able to respond proactively to media opportunities as they arise. Lead assigned major campaigns , such as Tradies National Health Month, to drive national awareness, and collaborate with relevant stakeholders to create digital assets for media and PR campaigns as appropriate. Collaborate with stakeholders, including internal teams, external agencies, and media professionals. Collaborate with the social media advisor to amplify content on social media and remain up to date with trends and opportunities. Create compelling content for media releases, op-eds, and digital platforms . Assist in planning and implementation of regular media training of key spokespeople . Monitor performance of media plans against media evaluation framework and feed into regular reporting cycles. Adopt a test and learn methodology for continuous improvement. Provide advice and support to a range of stakeholders in a positive and inclusive manner. Uphold organisational values and be a positive influence across the team and organisation. Manage prioritisation of work in progress with key stakeholders. About you To thrive in this role, you will bring: 3-5 years' experience in media, PR, or communications type role. Proven success in media relations and campaign execution. Exceptional writing skills and critical attention to detail. Experience in stakeholder engagement and managing media opportunities. Understanding of media management platforms (Meltwater experience desirable). Experience in not-for-profit, government, or public health sectors is a plus. Most importantly, you are passionate about equality in and access to healthcare for all people . Work for an organisation that makes a difference in healthcare. Hybrid work flexibility – balance office and remote work. An annual mental health 'Doona Day'. Extra three days of leave over holiday period. Access to a wide range of discounts and benefits through our partners, including travel, car hire and airfares; accommodation; mattresses and pillows; office chairs; wine; electrical; movie tickets; theme parks and attractions; gift cards; magazine subscriptions; and sporting apparel, just to name a few! Professional development opportunities and career growth. A supportive, values-driven team. Ready to make an impact? Apply now and help shape the future of physiotherapy in Australia! Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Public Relations, and Writing/Editing Industries Non-profit Organizations #J-18808-Ljbffr