Paddy's Marketing Manager

Job Description

Sydney Markets is home to the largest Fruit, Vegetable, and Flower Market in the Southern Hemisphere, driving over 3 billion dollars in economic activity each year through our 2,000 shareholders. With 6,000 people working on site daily, Sydney Markets is a critical link in Australia's food supply chain, ensuring that fresh produce reaches over 7 million Australians every day. Are you a creative marketing professional looking for your next challenge? Paddy’s Markets is seeking a Paddy’s Marketing Manager to develop and execute integrated strategies that inspire customers, support our traders, and boost brand engagement. You’ll lead in-house content creation, with one direct report, to make a real impact on one of Sydney’s iconic Market destinations which hosted over 6 million visitors in 2024. Paddy’s is located in both Flemington and Haymarket across the week. About the Role As the Paddy’s Marketing Manager, you’ll be responsible for planning and executing marketing campaigns that align with our commercial and brand goals. You’ll work closely with our Head of Marketing and Head of Retail Markets to deliver memorable experiences for customers and traders alike. Key Responsibilities Strategic Planning & Budget Management Develop and implement comprehensive marketing plans aligned with brand guidelines and retail objectives. Manage the allocated promotions marketing budget and optimise spending across promotions, social campaigns, and loyalty initiatives. In-House Campaign & Content Development Design simple, on-brand assets using tools like Canva. Produce and edit short-form video content for social channels, maintaining brand consistency. Social Media & Digital Advertising Oversight Shape the strategic direction for Instagram, Facebook, and TikTok marketing, including content cadence and thematic campaigns. Record, edit, and schedule content to drive engagement and meet retail objectives. Implement and manage loyalty programs, utilising customer feedback to refine offers. Promote traders through promotions and content. Event Marketing & Onsite Involvement Lead event promotion, from pre-event publicity to onsite activations. Attend select weekend events to gather real-time feedback, drive execution, and enhance future campaigns. Provide merchandising support to Paddy’s Traders in line with style and brand guidelines. Improve the shopper journey through cohesive retail stall design and signage. Performance Tracking & Reporting Measure key KPIs, including foot traffic, sales metrics, social engagement, and loyalty participation. Adjust strategies based on insights to maintain brand integrity and hit commercial targets. Capability Development Develop and drive In-House capability for design, copy and delivery of marketing activities. Manage event hosting, social media content creation, and live streaming, whilst driving operational efficiencies. About You To excel in this role, you’ll likely bring a mix of strategic thinking, creative flair, and hands-on execution. If you’re passionate about championing Australian retail culture and supporting local traders, we’d love to hear from you. Skills & Experience Required Tertiary qualification in Marketing, Communications, or a related field. 5+ years’ experience in marketing, ideally with exposure to retail, FMCG, or hospitality/events/tourism sectors. Proven success in developing and executing integrated marketing campaigns that drive foot traffic and lead generation. Proficiency in social media marketing (Instagram, Facebook, TikTok) and confidence in using tools like Canva for content creation. Exceptional stakeholder management skills; comfortable engaging with senior leadership and external partners. Availability to attend and oversee your planned weekend/evening events, bringing a can-do attitude to onsite activations. What We Offer Opportunity for Growth: Join a team of 7 Marketing professionals Creative Freedom: Scope to produce fresh content and elevate Paddy’s Markets brand presence. Community Impact: Be part of a team that supports local traders and enriches the customer experience. Ready to Join Us? If you’re an energetic marketing professional with a passion for retail environments, we want to hear from you. Apply now with your resume, and a cover letter clearly outlining your relevant experience to match the job requirements. #J-18808-Ljbffr