Product Commercialisation Manager

Job Description

Nine’s strategy is to create great content, distribute it broadly and engage audiences and advertisers.We are Australia’s largest locally owned media company – the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want. Nine’s assets include the Nine Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, Nine Radio, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, subscription video platform Stan and majority investments in Domain Group and Drive. Job Description An opportunity exists for an experienced digital product commercialisation expert to join the Sales organisation within Nine. The role of Product Commercialisation Manager – Digital Audio has the responsibility of overseeing digital sales and advertising products for Nine Radio’s portfolio of News Talk and Music websites and apps as well as emerging digital audio products across the broader Nine business. As an all-rounder, in this diverse role your primary function will be to create profitable, quality, relevant and timely digital led commercial solutions for our Radio division as well as a focus on digital audio led solutions across the broader Nine digital business with the purpose of driving revenue generation through the Sales and Nine Powered teams The Product Commercialisation Manager – Nine Radio and Digital Audio plays an important role in shaping Nine’s advertising capabilities & offering for its portfolio of websites, apps and audio content libraries. The role reports to the Director of Product Commercialisation and sits within the digital sales organisation at Nine. Role Responsibilities: Develop and deliver commercial strategy to maximise revenue generated for digital audio across the broader Nine portfolio of nine.com.au and Metro Publishing. Be the expert in digital audio marketing solutions for Nine’s sales team and clients. Identify opportunities to improve commercialisation of Nine’s digital assets through digital audio led initiatives such as developing Nine’s addressable radio product capability and proposition and establishing a holistic podcasting commercialisation strategy across the Nine group as well as continuing to further develop advertising products across Nine radio websites and apps. Continuously evolve Nine’s digital audio proposition to ensure it delivers on advertiser and agency needs and remains market leading. Partner with the Head of Digital Audio and a diverse set of stakeholders across Sales, Nine Powered, Studios, Campaign Operations, Pricing & Inventory, Product and Editorial to design and manage the roll out plan for new digital audio led products including; defining product requirements, working with Ad Technology and Studios to deliver them, providing input into pricing decisions, establishing product business rules, embedding operational workflows, and training stakeholders. Work with Trade Marketing and Nine Powered to produce product-specific go-to-market materials that defines core strengths of Nine’s digital audio led products and positions them effectively in market. Partner with the Head of Digital Audio, Editorial, Product and Content Partnerships teams to develop commercially viable podcast series and support the sales effort to commercialise them. Work closely with Commercial Partnerships and Studios to create commercial packages and sales collateral for existing and new podcast solutions. Be the point person for Sales around ideas for new digital audio led products; work with P&I, ad tech and Studios to assess their viability; and incorporate into the roadmap where appropriate. Maintain a deep understanding of the digital audio advertising market, local and international trends, buyer strategies and competitor offerings; and develop actionable insights that can be used to shape future decisions around the digital audio product portfolio. Source, onboard and manage the commercial relationships with new digital audio vendors to strengthen Nine’s digital audio based offering where appropriate. Support the Director of Product Commercialisation with digital audio led revenue strategies that feed into the commercial product roadmap. Contribute to annual budget setting and provide ongoing Nine Radio and digital audio revenue forecasting into the business. Qualifications Proven experience in sales and commercial roles in digital media with sound knowledge of the digital audio advertising market. Proven track record in consistently delivering revenue budgets. Strong verbal and written communication skills. Excellent presentation skills with the ability to craft compelling sales stories and present in front of a large audience. Technical background is desired but not necessary. Strong analytical and problem solving skills. Additional Information Being part of our Nine Sales team means you will benefit from: Competitive Sales Incentive Scheme that rewards and recognises performance & success. Sales Academy – our bespoke training and development program for Sales. Complimentary subscriptions to all our platforms including Sydney Morning Herald, AFR, The Age, Brisbane Times and WA today. Offices in the heart of North Sydney – within our building are our news and filming studios where all the action happens - plus views of the Harbour! Exclusive invitations to Nine Events – whether you are a fan of The Hundred or the NRL, it could be you sitting in the audience! Our Commitment to Diversity and Inclusion: At Nine, we are committed to fostering a workforce that embraces all aspects of diversity and inclusion and where practices are equitable to ensure our people experience a sense of belonging. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best. Should you require any adjustments to the recruitment process in order to equitably participate, we encourage you to advise us at the time of application. We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, nationalities, backgrounds and cultures. Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia. #J-18808-Ljbffr