Product Marketer

Job Description

Get AI-powered advice on this job and more exclusive features. This range is provided by Five Good Friends. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range A$120,000.00/yr - A$150,000.00/yr Come and join Australia's most innovative and dynamic home health organisation! About us Hi there! We're Five Good Friends, and we're an approved aged care and registered NDIS service provider. We help our clients (we call them Members) live vibrantly in their own homes by wrapping a care team around them and their families. Our software coordinates in the background so our teams can do their best work. Good people using friendly software is how we do care differently and why we're invited back into the homes of our Members - over 28,000 times a month. More and more people are choosing Five Good Friends, and we want to help them. Our carers (we call the Helpers) play a key role in creating the magic for our members. Five Good Friends strives to form high-quality, long-lasting connections between Members and their Helpers. About the job We’re seeking a creative and data-driven Product Marketer to shape the future of home care services at Five Good Friends. The Product Marketer will be pivotal in driving the growth of our home care services by developing and executing strategic marketing initiatives. The ideal candidate will have a passion for making a difference in the community services sector and a strong track record in product marketing. This position plays a key role in growing the customer base, brand awareness, member engagement, and service adoption within our target markets. Your day to day impact will include: Market Research: Identify industry trends and growth opportunities, leveraging consumer insights to refine strategies. Product Positioning & Messaging: Craft compelling messaging that resonates with our audience and aligns with our brand. Marketing Campaigns: Design and execute campaigns that drive awareness and adoption of our services. Launch Strategies: Lead go-to-market plans for new service launches. Content Development: Create engaging content that tells our story and highlights customer success. Collaboration & Engagement: Partner with internal teams and external stakeholders to achieve shared goals. Performance Tracking: Monitor and report on campaign success, driving continuous improvement. About you Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience). Minimum 3 - 4 years’ experience in a product marketing role or similar. Experience in developing and executing strategies to bring new product offerings to market. A strong understanding of B2C marketing and the important role that B2B and B2B2C play in driving reach and growth. Ability to deeply understand a target audience’s problems or pain points to strategically position product offerings that stand out from the competition. Customer empathy and customer experience is in your DNA. You consistently leverage data to inform strategies and tactics, quantify outcomes, and drive incremental improvement. You are well versed in coordinating with a cross-functional marketing and design team to develop and deliver new marketing campaigns. You understand the importance and value of collaborating with internal departments to ensure operational success of new marketing campaigns. Current driver’s license and National Police Check. IT literate including the use of smart phones and laptops. You must have the right to work in Australia. What's in it for you? The way we work and the perks we offer are designed to help you live a fulfilling life. The work we do is meaningful, and the problems we solve are interesting. A competitive salary package that will recognise your skills and experience. Flexible work options. Annual $500 health and well-being allowance to spend on anything contributing to your health and well-being away from work. On top of the standard 4 weeks of annual leave, after your second year, you will accumulate an additional day of annual leave each year you are with us. You will also have access to our Pandemic Leave policy and have the chance to purchase additional annual leave. Access to our employee assistance programme, where you can receive free confidential and professional counselling. Parental leave benefits – All caregivers who are eligible for the government’s paid parental leave scheme will receive top-up wage payments. Additionally, primary caregivers will receive top-up superannuation payments for their first year of unpaid parental leave. One free Five Good Friends membership plan, which covers the Care Management fees. This can be used for a loved one who is supported by Five Good Friends. This could be worth more than $7000/yr. Working for a company that has an employee engagement score that is 17% higher than the industry average, and 7% higher than the top 25% industry average (we are actually a great place to work). And… after 5 years of continuous service, you will receive a trip to Okinawa, Japan - the community that inspired the creation of Five Good Friends. Costs of your return economy airfare, 5 nights in hotel accommodation and airport transfers will be paid. We strongly encourage candidates of all different backgrounds and identities to apply. Each new person is an opportunity for us to bring a different perspective into the team. We are committed to building an inclusive workplace where you can do your best and most rewarding work. That is why we were just awarded, for a 3rd time, as a Top Ten Best Places to Work 2024, in the health care category. Find out more about Five Good Friends here: How to Apply If this role sounds like you, please click on the apply button and follow the prompts. We will get in touch if you are shortlisted for this opportunity. Please include your CV and a cover letter in your application, telling us a bit about yourself and your suitability for this role within our organisation. Please, no external agencies or recruiters. Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Business Development, and Health Care Provider Industries Hospitals and Health Care and Community Services #J-18808-Ljbffr