Product Owner, Salesforce CRM & Marketing

Job Description

Add expected salary to your profile for insights The Product Owner, CRM & Marketing Platforms will deliver and support customer-centric platforms by engaging with internal and external stakeholders to provide strong product leadership and coaching to the team, driving continuous improvement, and ensuring stakeholder satisfaction. Key Responsibilities Product Strategy Development : In consultation with the relevant business owners, develop and articulate a clear CRM & Marketing product strategy aligned with the bank's overall vision, goals, and the vendor’s product roadmap. Stay abreast of industry trends, customer needs, and competitor offerings to continuously refine and enhance the product roadmap. Product Leadership : Work with the cross-functional team, providing mentorship and support to ensure the successful delivery of our products. Foster a culture of innovation, collaboration, and continuous improvement within the team. Stakeholder Management :Establish strong relationships with key internal and external stakeholders to effectively communicate product vision, priorities, and progress to ensure alignment and support. Chair key business engagement sessions to align on key priorities and their horizons. Present through senior management and Steering Committees as required. Product Lifecycle Management :Build and maintain a deep understanding of all product aspects, including the customer and user perspective, competitive products, and our technical capabilities. Own the end-to-end product lifecycle, from concept to launch to ongoing optimisation. Define product requirements, prioritise features, and manage backlog grooming and sprint planning activities through structured engagement with key stakeholders. Work closely with the team’s business analysts and the technical team to refine the backlog, ensuring off-the-shelf capabilities are leveraged. Lead planning activities with the team, responsible for defining and writing user stories, acceptance criteria, and user interface design for platform and product enhancements. Customer-Centric Approach : Champion a customer-centric approach to product development, leveraging user research, feedback, and analytics to inform decision-making and drive product enhancements. Risk and Compliance : Ensure that all products comply with regulatory requirements and internal policies. Collaborate with compliance and legal teams to mitigate risk and maintain a strong control environment. Proactively identify risks and recommend actions to avoid, mitigate or accept risks. Promote a sound risk culture by routinely analysing, avoiding, mitigating, or accepting risks. Performance Monitoring and Optimisation : Define key performance indicators (KPIs) to maximise product value to our customers and track the success of products. Analyse data and insights to identify opportunities for optimisation and drive continuous improvement. Collaboration and Cross-Functional Alignment : Partner with delivery leads, customer platform leaders, and collaborate closely with cross-functional teams, including design, engineering, marketing, and operations, to ensure seamless execution and delivery of products. About you: As a Product Owner, you will be at the forefront of working with the business and our key vendors to shape the future of our Salesforce CRM and Marketing platforms. This role requires a critical, strategic thinker with a strong understanding of both banking operations and Salesforce technologies. Knowledge and Experience Extensive Product Owner experience for Salesforce products (Financial Services Cloud and Marketing Cloud). Senior leader level technical team leadership. Proven experience in product management within the banking or financial services industry. Strong understanding of banking operations and emerging trends in fintech. Demonstrated leadership experience, with the ability to inspire and motivate teams to achieve goals and objectives. Mentor the cross-functional team in uplifting their capability around capturing user stories and requirements from customers. Excellent communication skills, with the ability to effectively convey complex ideas and concepts to diverse stakeholders. Qualifications: Product Owner or other delivery certifications will be highly regarded. Why you’ll love working with us: People First Bank – our new brand – says exactly what we’re all about: people. We're committed to supporting and growing our team and creating an outstanding work environment. You’ll have access to financial and lifestyle benefits to support your success and individuality: Flexibility and hybrid working arrangements. Enhance your salary with discounts on banking, health insurance, and shopping across Australia. Advance your career with training, study support, and project opportunities. Competitive leave benefits that empower employees to take time for themselves and loved ones. Wellbeing support with our Employee Assistance Program, wellbeing leave, mental health app, and mental health ambassadors’ program. Make a difference with paid volunteering, Workplace Giving, and diverse community initiatives. Be recognised for your contributions through our peer-driven recognition program. A bit about People First Bank: In March 2023, People’s Choice and Heritage Bank merged to form Heritage and People’s Choice Limited - Australia's leading mutual bank. We are now on an exciting journey to bring together our products, services, and technology under a single brand - People First Bank. We have over 700,000 members and 1,900 employees, with dual head offices in Adelaide and Toowoomba, an Australian-based contact centre and branches across five states. With a vision ‘To deliver positive change through banking’, People First Bank serves members and contributes to the community, while offering an inclusive, flexible work environment. We’re big enough to make an impact; but agile enough to influence and do interesting work. Apply online now: If this sounds like you, this could be the next step in your career. Click 'Apply' now and submit your application, including a cover letter and current resume by 9th February 2025 . We are committed to diversity and inclusion and support candidate requests for adjustments to enable everyone to equitably participate in our selection process. #J-18808-Ljbffr