SEO Content Strategist

Job Description

Purpose of the role We are looking for an SEO Content Strategist to manage high-quality content for the Budget Direct brochureware website. The role aims to improve page traffic, readability, Google indexing, and domain authority through organic link building. You’ll work with the Senior SEO Manager, content writers, designers, and developers to create engaging content. Key responsibilities include content ideation, data analysis, managing external agencies, and staying current with SEO trends and Google Algorithm updates. The SEO Content Strategist will be instrumental in driving our digital content strategy. The role SEO Content Strategist - Management, Production, and Improvement Management: Work with teams responsible for content, page design, and web development to enhance SEO performance, drive rankings, traffic, and improve product pages and articles. Monitor and report on the success of content. Production: Lead multiple projects, ensuring timely and budget-compliant delivery of results. Processes: Develop a quarterly Program of Works, outlining key objectives, timeframes, and expected outcomes. Improvement: Identify and implement process improvements for content creation, updates, and team collaboration. Position Objectives (BAU) Manage and create tickets in an Agile environment. Communicate with internal teams, external contractors, and stakeholders. Report on key SEO metrics, content updates, backlinks, and traffic. Ensure compliance with organisational policies and statutory requirements. Collaborate on brochureware site optimisation and external content activations. What experience you’ll bring Strong communicator with the ability to creatively solve business problems and derive insights from site and competitor data. Excellent problem-solving skills, ability to work independently, and learn new software. Good understanding of business and marketing principles. Familiarity with Agile development in digital marketing (bonus). Requirements At least 2 years’ experience as a Content Writer/Editor with a relevant portfolio. Ability to research and create high-quality content briefs aligned with content goals. About us Auto & General (A&G) is the fastest-growing major Motor and Home insurer in Australia, providing insurance products and solutions to safeguard a brighter future for our customers and community. Our range of general insurance products including Car, Motorcycle, Home, Contents Pet and Travel products are delivered through our multi-award-winning brand Budget Direct and partnerships with leading brands - ING, Qantas, Virgin Money and Coles Insurance. We’re excited about the future and we’re always on the lookout for talented, passionate individuals who can help us achieve our goal of being Australia’s best insurer! If this sounds like you, apply today. Auto & General values individual differences and believes in fostering an inclusive culture that creates a great place to work for all. #J-18808-Ljbffr