Senior Associate, Consumer Promo Strategy

Job Description

About the Team The mission of the Consumer Retention Marketing team is to build lasting relationships with our customers by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products, merchants, and deals that are relevant to them. Within the broader Consumer Retention Marketing team, the Consumer Promotions Strategy team blends data analytics with strategy to create value for our consumers by launching promotional campaigns that engage and inspire our consumers. About the Role As a Consumer Promotions Strategy Senior Associate / Associate Manager, you will create integrated promotional strategies that accelerate consumer acquisition, engagement, and retention. You will own the execution of promotional campaigns and work to improve them through testing and experimentation, informed through ongoing analysis of customer data. You're excited about this opportunity because you will… Manage the setup and monitoring of ad hoc, triggered, and transactional programs, including optimization of existing programs and development of new ones Test and schedule emails, push notifications, in-app messaging and promotions Manage communications reporting dashboards, monitor trends, and make recommendations based on results. Create a framework for rapid testing in CRM channels Establish a working relationship with partners in our Product, Operations, Analytics and Strategy teams Stay current on marketing best practices in email, push and SMS and share insights with the broader marketing team Identify consumer cohort trends, and suggest areas to intervene within the customer lifecycle Work with complex data sets to develop strategic, analysis-motivated consumer pricing and promotions plans Analyse campaign results to identify drivers of performance and opportunities to iterate on test structure Partner with our Retention Marketing, Strategy & Operations, Merchant Growth teams to test and manage multiple consumer promotions across AUS and NZ geographies Develop a first-of-its-kind promotions playbook for lifecycle and strategy & ops workstreams that aggregate and balance goals between Consumer Marketing-funded, Merchant-funded, and Enterprise Merchant promotions while collaborating as a key partner on day to day platform pricing initiatives Partner with BI and Engineering to create ETLs and ensure dynamic events and data are properly routed to our CRM platforms Establish a strong working relationship with cross functional stakeholders in our Retention, Product, Tech & Operations, Analytics and Strategy teams We're excited about you because… Bachelor's degree or equivalent working experience and 4+ years of experience in finance / management consulting, business operations, growth marketing / marketing analytics, or business analytics Experience digging into large data sets, translating it into applicable insights, proposing and executing data driven strategies to own the performance Strong analytical / SQL skills; able to build forecasting models for marketing campaigns Advanced Excel skills to perform complex functions A record of driving business results via cross-channel marketing campaigns Strong stakeholder management and interpersonal skills Experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems Experience translating data into applicable insights for partners About DoorDash At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks. Our Commitment to Diversity and Inclusion We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel. If you need any accommodations, please inform your recruiting contact upon initial connection. #J-18808-Ljbffr