Senior Brand Manager - Black Swan

Job Description

Introduction:Monde Nissin Australia (MNA) is the home of iconic Australian brands including Black Swan, nudie, Wattle Valley, Peckish & Quorn. As an exciting business in the FMCG space, we are achieving big things and have our sights set on significant growth! Collaborative, inclusive and engaging culture with a genuine commitment to our people! Reward & Recognition program to acknowledge the hard work and dedication of our teams! Description:The Opportunity: As the Senior Brand Manager for Black Swan , you'll be at the forefront of one of Monde Nissin’s hero brands. We're not just offering Dips; we're crafting the future of food, and we need a dynamic, creative Marketing leader to take our brand to the next level! You'll build campaigns and activations that captivate, inspire, and drive loyal consumer engagement, all while championing a sustainable future. This is your chance to be the brand steward for a market leader, transforming the way people eat and think about food. Skills and Experiences: Key Responsibilities: Drive Brand Leadership: Own and develop the 3-year brand strategy for our Black Swan Brand. You'll be responsible for amplifying our already strong presence and expanding our reach to new audiences. You’ll be responsible for defining the future of the Black Swan Brand. We’re number one in our category and we’re hungry for growth so brand stretch is high on our priority list - when and where? You decide! Be the visionary behind how we engage consumers, using cutting-edge marketing to solidify our position as the #1 choice in Dip products. Innovative Campaigns that Disrupt: Ideate and execute high-impact, multi-channel campaigns that break through the noise and leave a lasting impression on consumers. From digital to retail activations, your creativity will push boundaries. Spearhead game-changing product launches that make headlines, introducing our next big hits in the Dips space. Champion Consumer Insights: Use data-driven insights to shape products, marketing, and communication strategies that exceed their expectations. Stay ahead of food trends and anticipate consumer needs, ensuring our brand remains the top choice for today's and tomorrow’s foodies. Own the Brand Identity: Guard our brand’s visual identity and messaging, making sure every touchpoint reflects our mission to create a delicious, healthier, and more sustainable world. Collaborate with designers, copywriters, and digital experts to deliver a consistent, compelling brand story that resonates globally. Be Digitally Astute: Digital (including Social) has transformed the way we market products, you’ll have a full understanding of when and where digital plays a role and how best to utilise this exciting and ever-changing channel. Understand the role of brand websites and how we can engage and inspire visitors. High Degree of Commercial Acumen: As the Senior Brand Manager, you will be accountable for the Black Swan P&L performance. As well as top line driving activities, you will also endeavour to activate opportunities to improve our bottom line, through volume driving activities, recipe changes, and other efficiency-based projects. Analyse and Optimize: Track brand performance across all channels, using data analytics to measure impact, identify opportunities, and optimise strategies. Lead with a growth mindset, continuously innovating and improving campaigns based on consumer feedback and market shifts. Lead Cross-Functional Teams: Partner with R&D, Sales, and external agencies to ensure that all brand initiatives are aligned, integrated, and delivering exceptional results. Build strong relationships across the organisation and with external partners to amplify our message and scale brand impact. To Succeed With Us: Bachelor’s degree in Marketing, Business, or related field. 3-5+ years of brand management experience, ideally within the food and FMCG sectors. Proven track record of leading successful brand campaigns, particularly in a fast-moving category. Deep knowledge of research techniques and getting the best results out of agencies. Exceptional creativity, strategic thinking, and the ability to execute high-profile campaigns. Data-driven mindset with experience analysing brand performance and consumer insights. Passionate about food, brands, and driving consumer engagement & advocacy. Experience working with or managing influencer and advocacy partnerships. Deep understanding of digital marketing and social media strategies. The Perks - We Can Offer: Flexibility and hybrid working arrangements. A collaborative, inclusive and engaging culture with a genuine commitment to our people. Wellbeing days to put yourself first and recharge. Reward & Recognition program to acknowledge the hard work and dedication of our teams. Bi-monthly Townhalls to bring our teams together and drive engagement. 12 weeks paid parental leave for primary carers. Access to Benestar - a complimentary counselling service available 24/7 to our teams. Access to complimentary annual Vaccination shots and skin checks. Opportunities for career growth. We are gearing up for a big year and exciting times ahead. If you are ready to excel in your career and come on this journey with us, don’t wait - APPLY NOW! #J-18808-Ljbffr