Senior Brand Manager - Energy Drinks

Job Description

Overview Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported. At PepsiCo, you can Dare for Better. You can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we’ll make a positive impact for good. Because when we Dare for Better, we can smile at what’s next. For our careers, families, communities and the planet. To continue our success, we currently have an exciting opportunity for a Senior Brand Manager to join our Beverages team. Reporting to the Marketing Director for Beverages, this role will lead our Energy Drinks portfolio , driving strategic growth and managing all aspects of the Marketing Mix, including expansion, communications, innovation, activation, and partnerships. For you: Competitive benefits package:12% annual bonus $20k car allowance p.a. Discounts on Scoopon, Luxury Escapes, Asahi Beverages portfolio Generous leave options (wellness, birthday, volunteer, 20 weeks parental for both primary & secondary carer, additional leave purchase/cash out) Lease Plan Health & Wellness programs:Discounted private health insurance Financial coaching Counselling sessions Flu vaccinations Skin checks Professional development programs Global career opportunities Responsibilities Portfolio Strategy : Devise and execute the Energy Category Portfolio Strategy for growth and expansion, utilising key consumer tools and collaborating with the Insights Manager. Brand Strategy : Lead brand planning and the 5-year innovation strategy, develop marketing strategies, and ensure creative excellence and media transformation. Global/Regional Alignment : Build relationships with global and regional energy teams for innovation and communication partnerships. Business Strategy Development : Collaborate with AU and NZ bottlers to deliver business KPIs. Agency/Supplier Management : Develop and manage relationships with key marketing agencies to ensure effective and integrated brand initiatives. Qualifications Leadership & Communication : Minimum 7 years of sales/marketing experience, strong people management, team leadership, and the ability to influence and persuade. Marketing Strategy & Brand Planning : Proven success in comms development, media planning, TTL program development, innovation, research, and agency management. Project Management : Strong planning and organisational skills to manage and execute projects on time and on budget. Cross-Functional Collaboration : Experience in developing strong cross-functional relationships and managing stakeholders. Data Analysis : Technical proficiency in data analysis to gain insights for business decisions. About us: Join us and work with iconic brands like Doritos, Gatorade, Pepsi Max, Smith’s Chips, Red Rock Deli, Twisties, and Bluebird NZ. Recognised as a Top Employer in Australia and New Zealand for the past 4 years Gender Tick (NZ) Family Friendly Certification (AU) Endorsed Employer for all Women – Check out Work180 AWEI Bronze Endorsed Employer for LGBTQ+ Inclusion Australian Disability Network Member Pep+ (PepsiCo Positive) is the future of our organisation – a strategic end-to-end transformation, with sustainability at the centre of how we will create growth and value, by inspiring positive change for the planet and people. It is our roadmap for becoming the global leader in convenient foods and beverages and a leading actor in the transformation of the global food system. Interested? Know someone who might be? This is a great opportunity to join the PepsiCo Australia & New Zealand team. PepsiCo’s hiring process: Submit your application Interview(s) and skills evaluation Online Assessment process Background checks If you require reasonable adjustments at any stage of the application or interview process, please let us know. In applying for this position, you consent to your personal information being provided to PepsiCo for use in accordance with PepsiCo’s Privacy Policy which can be found at the bottom of the page on PepsiCo’s website . #J-18808-Ljbffr