Senior Executive, Marketing and Communications

Job Description

Job Description Key Responsibilities Market Research & Forecast Collect market information to identify market needs, target markets, new markets;Conduct qualitative and quantitative surveys/research to understand target customer needs;Regularly update new trends/information in the market in order to timely adjust Marketing Admissions strategies/plans. Brand Management Support line manager to define market segmentation, target customer identification and brand positioning;Participate in building brand identity & brand equity, standards to be followed for images and communication content to target customers (current parents, potential parents, students);Resolve trademark-related legal issues;Build up, manage and produce content to maintain the school‘s official communication channels: Facebook, Youtube, Instagram, LinkedIn, Zalo, Tiktok...Build, manage & operate website: Update school activity news, optimize user experience, make plans and execute to promote website rankings through keywords (SEO). Consulting & Managing Manage the presentation of all platforms for exchanging information to parents under the operating responsibility of other departments: ManageBac learning platform, Online uniform store, etc.;Continuously monitor and update news from all educational groups on social networking platforms to capture market trends and make appropriate predictions; Respond to information that parents send to Marketing-managed social media platforms;Support to identify and handle communication crises (if any). Marketing Activities Formulate strategies, plans and deploy integrated marketing activities for enrollment;Participate in building communication themes throughout the school year using external or internal resources;Participate in defining strategy and plan multi-channel communication & marketing based on market situation, parents‘ needs and actual service provided by the school;Implement marketing activities on digital platforms:Build up media content and images according to brand identity to promote school’s;Select the form/channel to approach and deploy advertising activities: Facebook, Google, SEM, Native ad, Community group, advertising through email, electronic newspaper,... Track Results Track results of advertising activities and continuously have appropriate optimization plans: Change the communication channel, change the way ads are run, change the image/content,... Traditional Marketing Activities Moderate the production of publications serving traditional marketing activities and enrollment: Brochures, leaflets, fee schedules,... for all programs study program;Deploy activities: Outdoor advertising, on-site advertising, printed newspapers, magazines, television stations. Management of Communication Activities Check and approve the style, presentation and part of the communication text sent from the official communication channels of UTS;Synthesize and store all school communication content throughout the school year. Event Organization Plan, budget and organize marketing events;Plan, budget and organize Admission events;Participate in/host sponsored events;Support the organization of school‘s general events: Opening ceremony, closing ceremony, summer program, etc.;Film, design and censor publications/products for school-wide operation;Check the content of publications serving the activities related to parents and students: Parent handbook, service handbook, study handbook, forms, admission application, certificate of merit, insurance card, signboard system, etc.;Conceptualize school products: Uniforms, souvenirs, gifts/commercial products, learning tools, etc.;Conceptualize print products for academic events (Banner, backdrop, etc), film and build academic materials (e.g., Welcome G1 student series). General Missions of Management and Administration Consult and offer professional solutions under functional units;Organize, manage and archive department‘s documents, information & data;Prepare reports relating to department functions & duties;Support other departments in fulfilling school-wide tasks when required;Other tasks directly assigned by the Board of Directors. Job Requirements Education University Degree with Marketing/Business background is an advantage. Experience Well-experienced with Marketing background at least from 3 years and above;Experience in the Education industry is a plus. Specific Knowledge/Skill Love working with students;Strong business mindset, analytical power, good communication and presentation skills;Good sense of beauty;Good English at all 4 skills;Energized, open-minded and extremely proactive;Practical creativity and result-oriented;Passion for growth and strong time management skills to work in a changeable environment, manage workload and multiple projects;Responsible and honest at work;Careful and detailed with both words, numbers and visuals. #J-18808-Ljbffr