Senior Manager, Brand, Marketing and Communications

Job Description

Senior Manager, Brand, Marketing and Communications Posted: 03/03/2025 Closing Date: 17/03/2025 Job Type: Permanent - Full Time Location: Geelong Job Category: Advertising, Media, Arts & Entertainment About Geelong Arts Centre Geelong Arts Centre is the only State Government owned cultural institution located outside of Melbourne, our vision is as a leader connector and creator of extraordinary cultural experiences for local and global communities. The Geelong Arts Centre is a gathering place for all – a place that boldly offers insights through performance, holds space for public conversation, supports creative experimentation and content development, and is a venue to connect, meet as a community and share a passion for the arts and creativity. It is the creative heart of Geelong. Our people are focused on creating a diverse and bold arts community that embraces and values differences. We value the variety of unique experiences, qualities, and characteristics our people possess, and we share and learn from each other. Our highly collaborative and dedicated teams aim to ensure the business is continuously growing, striving for exceptional results for both our internal and external stakeholders. We are always striving to display flexibility and resilience to embrace change. Job Description About the role The Development and Marketing team plays a pivotal role in the sustainability and growth of Geelong Arts Centre and its programs. The team is tasked with maintaining existing and attracting new and diverse audiences and financial supporters, from within the greater Geelong region and beyond. The Senior Manager reports to the Director with responsibility to protect and grow the health of Geelong Arts Centre brands and bring to life Geelong Arts Centre’s vision and purpose, build and drive the marketing, brand and PR portfolios to engage, attract and acquire new audiences and to retain our existing audiences, members and advocates. Further, fuel growth across engagement, attendance and positive perceptions for all that Geelong Arts Centre has to offer. Desired Skills and Experience Essential qualifications and experience To be successful in this position, you will have experience in a similar role, a passion for the arts and thrive in a high-energy, innovative environment. Your experience will include: Tertiary qualification in marketing, creative services/advertising, PR, brand strategy and management and or equivalent experience in similar service organisation/roles. Experience in leading and driving creative agencies and a creative services studio – including creating and delivering artwork for all media output and channels including digital delivery. Ability to work as a creative director as required. Experience in media buying and channel strategy to support key advertising and brand outcomes and strong media relationships. Well established skills and experience in PR and Corporate Communications strategy and execution including issues management and crisis communications. Highly developed understanding of customer research processes and outcomes to drive, manage and deliver the benchmarking and reporting of key customer metrics Expertise in budget development, management and reporting capability Proven ability to lead a range of projects simultaneously and to deliver agreed outcomes within a fast-paced, dynamic environment Demonstrated, strong communication and interpersonal skills, including the capacity to create compelling campaigns to engage a diverse range of people, communities, audiences and stakeholders. Experience in leading and motivating a high-performing team. Desirable qualifications and experience An interest in, and knowledge of, the performing arts. Knowledge of the Geelong and district community. Experience using customer relationship management (CRM) systems. Design skills and experience in the use of Adobe Creative Suite. Special requirements Flexibility in working hours to support daytime, evening, and some weekend work will be required as part of the normal hours of duty for this position. The following checks, licences and certifications are required for this role: Current and valid Working with Children’s Check (employee) Sound like you? Then we want to hear from you! To apply for this opportunity, please click the Apply button and provide a cover letter including your ability to meet the key requirements outlined in the position description, and a current CV. Please direct any queries to: Applications close Midnight 17 March 2025 #J-18808-Ljbffr