Senior Manager Brand and Marketing

Job Description

Working at Transurban is a place where you can see the benefits of your work play out in real life, every day. We create city-sized solutions, building and operating safer, smarter, and more sustainable roads to solve pressing transport challenges that are slowing cities down. About the role We’re seeking a Senior Manager, Brand & Marketing, to take the lead in shaping the customer brand and marketing strategy for Transurban’s vibrant retail brand, Linkt. You will focus on enhancing customer value and brand loyalty by crafting and executing a dynamic marketing and brand strategy. You'll also communicate value, boost brand awareness, and drive customer engagement through innovative campaigns and brand initiatives. You’ll join a team that delivers the customer brand and marketing initiatives. As our Senior Manager, Brand & Marketing, you’ll contribute to lasting and positive changes that shape the future of our cities and communities. It’s meaningful, challenging and exciting work. Day-to-day, you will: Own the Linkt brand proposition and application of brand guidelines, supporting differentiation of Transurban’s operational brands. Manage and facilitate brand workshops with key stakeholder groups to train teams on brand voice and identity application. Develop the customer marketing campaign strategy and plan, encouraging collaboration and input across the business. Develop customer acquisition programs to support market priorities. Manage implementation and delivery of proactive brand and marketing campaigns. This role will suit someone with a curious mind and transferrable skills and experiences, including: Bachelor’s degree in Marketing, Communications or similar with at least 10 years' experience in a senior strategic marketing or marketing campaigns' role. At least 5 years’ experience in people management and/or leadership role. Experience across all facets of marketing, including market research, brand strategy, end to end campaign development, delivery and measurement, digital strategy, and lifecycle marketing. Strong writing, editing and proofreading experience, combined with expert language skills. A sound understanding of the brand and marketing function for an organisation that spans corporate and consumer audience. With a career at Transurban, you’ll enjoy a range of benefits, including: A range of flexible working and leave options, including the option to purchase an additional six weeks of leave each year. 16 weeks paid parental leave (regardless of gender or carer status), with no waiting period, with Superannuation paid during unpaid leave as well. Learning and development opportunities to support your career interests. Health and wellbeing support—access to Headspace and our EAP program, wellness facilities, and more. Share offers and insurance benefits. Social activities, community give-back programs and paid volunteer days. We offer a range of flexible working and leave options , so you can balance your work and life commitments and interests. Have a conversation with us about how this could work for you. We embrace diversity with a foundation of safety, wellbeing and inclusion; where everyone belongs. We treat everyone with fairness, consideration and respect, regardless of gender, gender identity, marital or family status, sexual orientation, age, ethnicity, religious beliefs, cultural or socio-economic background, perspective, and experience – whether they work for us or not. We want to ensure everyone feels comfortable and safe to express ideas, questions and concerns. We strongly encourage applications from candidates of diverse backgrounds and lived experiences, including Aboriginal and Torres Strait Islander people and people living with disability. If you require any adjustments or support during the recruitment process, please contact us on . Ready to help us keep cities moving? Apply today. Job Type: Permanent Closing Date: 11-Mar-2025 0:00 Please note: The closing date reflects the time zone of the Primary Location for this job posting. Primary Location: Melbourne CBD & Inner Suburbs Melbourne VIC #J-18808-Ljbffr