Senior Manager Customer Insights and Analytics

Job Description

Senior Manager Customer Insights and Analytics Southern Cross University is a dynamic, ambitious institution focused on its purpose of changing lives through revolutionary learning and research with real impact. Our game changing Southern Cross Model brings a deeper learning experience, improving individual student outcomes, quality of life and a better way to learn. Working at Southern Cross University combines a rare combination of being surrounded by ambitious students, dedicated colleagues and an environment of stunning natural beauty. We are leaders in our communities in the Northern Rivers region of New South Wales, Coffs Harbour and the Gold Coast and pride ourselves on helping shape a better tomorrow. About the opportunity We are seeking a Senior Manager, Customer Analytics and Insights to drive value through data-driven solutions by integrating Marketing, Finance, Compliance, Business Insights, and Government reporting data. In this role, you will be responsible for analysing customer behaviour, market trends, and dynamics to generate actionable insights that enhance strategic planning and optimize the return on marketing investments across all stakeholder groups. Your core responsibilities will include: Lead the development of data analytics solutions and market research insights for the Future Students and Outreach (FS&O) portfolio by collaborating with senior leadership, Finance, and additional stakeholders in Recruitment, Brand, Compliance & Regulatory reporting. Lead the development of marketing communications performance analytics. Lead customer research programs to gather insights on customer experience to improve customer journeys and commercial outcomes. Develop marketing performance best practice education programs for the wider marketing community. Ensure alignment with university targets and implement rigorous data quality assurance processes. About you You possess leadership in designing and implementing strategic customer marketing analytics and reporting to support business performance. You have a proven ability to utilise analytical techniques and tools for developing data-driven descriptive, predictive and prescriptive analytics, with extensive knowledge of data management and data visualisation tools and techniques. You can demonstrate: Tertiary qualification in a relevant commercial or quantitative field, such as commerce, economics, mathematics, data science, computer science, or engineering. Proficiency with data analytics techniques and tools, including SQL, Power BI, Tableau, D365 Dashboards, Google Analytics, and Meta. Demonstrated ability to develop innovative marketing analytic programs and solutions using multiple analytical tools to measure and achieve business outcomes. High level analytical and conceptual skills to deliver marketing analytics solutions to complex strategic and business issues with outstanding communication, interpersonal, influencing, and negotiation skills, including political acumen and a strong ability to work effectively across formal structural boundaries. Experience within the higher education sector, future students & outreach, managing budgets, allocating resources, and the ability to deliver efficiency savings will be highly advantageous. Salary and benefits Our staff benefit from flexible work arrangements, including hybrid work models, generous parental and carer’s leave provisions, wellbeing initiatives, employee assistance programs and professional learning opportunities. This position is: Full-time, continuing (permanent) Located at Gold Coast, QLD 4225 HEW Level 9. The base salary ranges from $129,848 - $136,131 per annum, plus 17% employer’s contribution to superannuation. The total remuneration package is up to $159,273. Applicants must apply online and attach a CV and cover letter responding to the selection criteria within the position description by the closing date. Information to support you prepare your application is available on our website. If you experience difficulties applying online or need reasonable adjustments at any point in the application or interview process, please let us know by contacting Job applicants must be an Australian or New Zealand citizen, Australian permanent resident or currently hold a visa with ongoing work rights in Australia. Employer visa sponsorship is not available for this position. Further information To view the full position advertisement and details of the application process, please click on the APPLY button where you will be redirected to the Southern Cross University website. Closing Date: 11.30pm AEDT, 23 February 2025 Southern Cross University is committed to ensuring that the University reflects the rich diversity across the region in which the University’s campuses are located. The University encourages applications from people of all ages, women, Aboriginal & Torres Strait Islander people, people living with disabilities, people from culturally and linguistically diverse backgrounds and people who are LGBTQI+. We encourage applications from people with disability and will provide adjustments to the recruitment process upon request. Together, we are Transforming Tomorrow. #J-18808-Ljbffr