Senior Marketing Cloud Journey Designer

Job Description

Working at Transurban is different; it’s a place where you can see the benefits of your work play out in real life, every day. We create city-sized solutions — building and operating safer, smarter, and more sustainable roads — to solve pressing transport challenges that are slowing cities down. About the role We're seeking a Senior Marketing Cloud Journey Designer to enhance Transurban's use of Salesforce Marketing Cloud through progressive integration activities with key platforms and data sources. You'll join an innovative team who are reimagining Transurban's core customer communications and marketing activities as personalised, multi-channel journeys. As our Senior Marketing Cloud Journey Designer, you'll contribute to lasting and positive changes that shape the future of our cities and communities by working cross-functionally to identify pain points, capture requirements, and design and build campaigns that support Transurban's digital-first, customer-obsessed strategy. It's meaningful, challenging and exciting work. Day-to-day, you will: Design and implement personalised, multi-channel customer journeys using Salesforce Marketing Cloud. Participate in cross-functional Integration Project Squad meetings as a subject matter expert in journey design and build. Develop use cases identifying business and customer benefits, and create a prioritised backlog of journeys to be built. Work with the Marketing Cloud Integration Lead to roll out new capabilities in post-integration customer journeys. Develop and embed a frequency management solution for digital communications in line with Debt Collection Guidelines. Manage the build, testing, delivery, billing, and reporting for approved initiatives. Host ideation sessions and workshops to gather inputs and discuss potential solutions with stakeholders. Provide testing support and develop a testing program for ongoing Production Validation Testing (PVT) of customer journeys. This role will suit someone with a curious mind and transferrable skills and experiences, including: Experience working with Salesforce Marketing Cloud, including knowledge of Service Cloud and/or Sales Cloud. Proven expertise in designing and building complex, multi-channel journeys in Salesforce Marketing Cloud, with strong analytical and problem-solving skills. Salesforce Certification - Marketing Cloud Email Specialist, with Marketing Cloud Consultant and/or Administrator certifications highly regarded. Excellent stakeholder management, communication, and presentation skills, with experience in requirements gathering and documenting journey designs. Advanced technical skills, including experience with SQL, AMPscript, HTML/CSS, and SJSS, as well as familiarity with Salesforce Marketing Cloud Einstein is highly desired. If you meet some of these requirements, but not all, we encourage you to submit your application. With a career at Transurban, you’ll enjoy a range of benefits, including: A range of flexible working and leave options, including the option to purchase an additional six weeks of leave each year. 16 weeks paid parental leave (regardless of gender or carer status), with no waiting period, with Superannuation paid during unpaid leave as well. Learning and development opportunities to support your career interests. Health and wellbeing support — access to Headspace and our EAP program, wellness facilities, and more. Share offers and insurance benefits. Social activities, community give-back programs and paid volunteer days. We offer a range of flexible working and leave options, so you can balance your work and life commitments and interests. Have a conversation with us about how this could work for you. We embrace diversity with a foundation of safety, wellbeing and inclusion; where everyone belongs. We treat everyone with fairness, consideration and respect, regardless of gender, gender identity, marital or family status, sexual orientation, age, ethnicity, religious beliefs, cultural or socio-economic background, perspective, and experience – whether they work for us or not. We want to ensure everyone feels comfortable and safe to express ideas, questions and concerns. We strongly encourage applications from candidates of diverse backgrounds and lived experiences, including Aboriginal and Torres Strait Islander people and people living with disability. If you require any adjustments or support during the recruitment process, please contact us on . Ready to help us keep cities moving? Apply today. Job Type: Permanent Closing Date: 24-Feb-2025 0:00 Please note: The closing date reflects the time zone of the Primary Location for this job posting. Primary Location: Melbourne CBD & Inner Suburbs Melbourne VIC #J-18808-Ljbffr