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Senior Marketing Executive, Franchised Hospitality Retailer

Salary: 100.00 -  125.00
Posted: 08-03-2025
Category: Product Brand Marketing
Melbourne, 
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Job Description

Our Client Our Client is a family owned hospitality retailer, with a strong franchised & company owned national presence, & global locations exceeding 200 stores. This business is on a growth trajectory across Australia (and the world!) with a very popular offering.The Role Due to ongoing expansion, the Senior Marketing Executive role has been created to manage a team of 3 within the marketing function and is responsible for developing, implementing, and executing strategic marketing plans for the business. Reporting to the GM Operations, the ideal candidate will have a proven track record in leading a small team of marketing professionals, as well as demonstrating excellent analytical, communication, and leadership skills.Key Responsibilities: Develop and implement comprehensive Marketing Strategies to create awareness of the businesses products. Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns. Have a deep understanding of social platforms including TikTok, META, Insta and YouTube and the associated success metrics. Conceptualize, oversee and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels. Creating and maintaining analytics reports across platforms to extract insights for future campaigns and go-to-market strategies. Lead, mentor, and manage a team of marketing executives, fostering a culture of creativity, collaboration, and continuous improvement. Collaborate cross-functionally with franchising, operations, and other teams to ensure cohesive messaging and execution of marketing initiatives. Collaborate and leverage centre marketing relationships to maximise our centre exposure. Skills Required: Bachelor's degree or Masters in Marketing, Communications, Business Administration, or a related field. Proven working experience in digital marketing, with at least 2 years in an executive level looking to step up to a manager level. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends). Experience in using Adobe Creative Suite. Strong analytical skills and data-driven thinking. Willingness to do occasional interstate travel. Detail-oriented with the ability to multitask and work under pressure. MUST HAVE full Australian work rights. #J-18808-Ljbffr

Job Details

Salary: 100.00 -  125.00
Posted: 08-03-2025
Category: Product Brand Marketing
Melbourne, 

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