Senior Performance Media Manager Sydney

Job Description

The world is changing around us and now, more than ever, we need to be clever about the way we solve our clients' problems. At Orchard, we pride ourselves in going above and beyond for our clients. We rally around a single purpose: to invent better outcomes, and we do this by focusing on connected experiences. No response is the same; every brief is interrogated and response's purpose built with a clear eye on ROI. As a result, we build long-lasting partnerships with our clients. If you love to overthink things, challenge the norm, and go above and beyond for your clients, this might be the role for you. We are seeking a results-driven, strategic Senior Performance Media Manager (or Senior Conversion Media Manager) to join our dynamic Experience Strategy team. In this role, you will be responsible for the creation, optimisation, and management of high-performance media campaigns such as Google Ads, Search, and YouTube to drive customer awareness, engagement, and conversion. You will work cross-functionally with various teams including creative, analytics, and product, as well as our clients, to optimise digital ad campaigns and drive measurable growth across key channels. The ideal candidate is a data-driven marketer with extensive experience in performance media, reporting and insights, and a deep understanding of the customer journey. Responsibilities: Media strategy and execution: Develop and execute performance media strategies across digital channels (e.g., Paid Search, Display, Programmatic, Social Media, Affiliate Marketing) to deliver against business KPIs, including awareness and conversion, cost per acquisition, and customer retention. Audience Targeting & Segmentation: Develop detailed audience segmentation strategies to drive personalised marketing efforts. Use data-driven insights to tailor campaigns that speak directly to the needs and behaviours of target customer segments. Campaign Optimisation: Continuously monitor and optimize campaigns for performance, adjusting targeting, bidding strategies, creatives, and budget allocation to ensure that goals are met or exceeded. Analytics & Reporting: Analyse campaign performance using analytics tools (e.g., Google Analytics, Google Ads etc.), providing detailed reporting and actionable insights to senior leadership. Identify trends, opportunities for improvement, and optimisation. Client and Stakeholder Presentations: You will have demonstrated experience in presenting insights and recommendations to clients and key stakeholders, effectively guiding them through the process. Stay Ahead of Industry Trends: Stay up to date with the latest trends in digital marketing, performance media, and implement best practices to continuously improve campaigns whilst taking into consideration client needs and regulatory environments. Specific Experience Required: Experience: 5+ years of experience in performance media, digital marketing, or conversion media management. Proven Success: Demonstrated experience driving measurable results in digital advertising campaigns with a strong track record of optimising against performance metrics. Technical Proficiency: Strong working knowledge of performance marketing platforms (e.g., Google Ads, Facebook/Meta Ads, LinkedIn Ads, Programmatic, etc.), tracking tools (e.g., Google Analytics, Tag Manager, attribution models), and testing tools (e.g., Optimizely, VWO). Data-Driven Mindset: Advanced analytical skills with the ability to interpret data, create reports, and make data-backed decisions. Proficiency in Excel/Google Sheets and data visualization tools (e.g., Looker Studio). Creative Collaboration: Experience collaborating with creative teams to develop high-performing ad creatives that resonate with target audiences. Communication Skills: Excellent verbal and written communication skills, with the ability to present complex data insights and strategies to stakeholders at all levels. Why Orchard? We offer an awesome, fun working environment full of culture and energy. We leave our egos at the door, and past that door is a super cool office space filled with inspiring people and free crumpets. We pride ourselves on our work, as well as our focus on a healthy work/life balance. We’re 100% committed to you, your career at Orchard, and your continued professional and personal development. We offer a rich array of internal and external structured training and education courses as well as ongoing individual wellbeing support through our Employee Assistance Program. Apply for this job #J-18808-Ljbffr