Senior Product Manager Vitamins

Job Description

About My Client: My client is dedicated to enhancing Australians' well-being through high-quality natural health products, with a strong commitment to innovation, authenticity, and delivering real results in the complementary medicines industry. This role offers the opportunity to make a meaningful impact on a rapidly growing brand in the natural health sector while working in a supportive and collaborative environment. The Role: I am seeking a driven Senior Product Manager to champion my client's product portfolio and drive new product development. As a key member of the marketing team, you will: Conduct thorough local and global market analysis to identify opportunities and build a pipeline of innovative products aligned with the brand strategy. Undertake comprehensive quarterly portfolio and competitive analysis, recommending product updates, deletions, and additions to optimize performance and align with business goals. Track competitor activity and provide data-driven insights for decision-making. Collaborate with the Head of Marketing and Trade Marketing Coordinator to develop and execute impactful quarterly promotional plans for the product portfolio. Oversee and support the development of comprehensive go-to-market plans for all NPDs, ensuring alignment across all channels, including Banner Groups and Ambassador Stores. Achieve sales targets for NPD products within the first 12 months of launch and maintain healthy gross margins for both new and existing products, actively participating in cost negotiations. Work with the Head of Marketing on process improvement, reporting on NPD and product management issues and opportunities, and ensuring all core documents are maintained within the required systems. Review and evaluate the Doctor Detailing program for all products quarterly, providing recommendations for improvement. Key Challenges: Developing a data-driven new product pipeline. Delivering impactful quarterly portfolio analysis reports, making data-driven product management recommendations. Delivering effective quarterly promotional plans for the product portfolio, maximizing the impact of all marketing initiatives. About You: Tertiary qualifications in Marketing or Business preferred. 3-5+ years of brand/product management experience in OTC, complementary health medicines, or FMCG (highly regarded). Sound knowledge of product, brand attributes, and consumer trends. OTC portfolio experience, including an understanding of the TGA. Product launch and NPD experience is essential. Above and below-the-line marketing experience required. Exposure to reporting tools (e.g., BI Reports, IRI-Aztec). Strong analytical, communication, negotiation, and problem-solving skills. Self-starting, able to work with limited supervision, and actively seeks new challenges. If you wish to apply via email, would like more details or to arrange a call, please submit your resume to Eva Kelly at . #J-18808-Ljbffr