Social Media & Brand Ambassador Manager

Job Description

Add expected salary to your profile for insights Company Overview :For over 60 years, Stefan Hair has been at the forefront of the Australian hair industry, setting the standard for excellence in styling, innovation, and customer experience. As industry leaders, we continue to push the boundaries of hair artistry, combining cutting-edge techniques with timeless elegance. Our salons are known for delivering world-class hair services, making luxury styling accessible to all. From pioneering trends to working with top-tier brands and celebrities, Stefan Hair has earned its reputation as a trusted authority in hairdressing. Whether styling for high-profile events like New York and Paris Fashion Week or providing everyday transformations in our salons, our commitment remains the same—to make every client feel confident and beautiful. Located in our stunning South Brisbane office (the same building as Lina rooftop!) You will be part of a close-knit and collaborative team with plenty of opportunity, fun events, photoshoots & more. If this aligns with the culture you’re after, we look forward to receiving your application! Position Overview :The Social Media & Brand Ambassador Manager will play a key role in increasing our brand exposure, growing our social media presence, and building relationships with influencers and brand ambassadors. This position requires a highly creative individual with a deep understanding of content creation, digital marketing strategies, and social media platforms. You will work closely with the marketing team to define and implement strategies that align with our brand vision and drive engagement. Key Responsibilities : Develop and implement a comprehensive social media strategy to grow brand visibility and engagement across platforms (Instagram, TikTok, Facebook, etc.). Create, curate, and manage high-quality content including photos, videos, graphics, and written copy for social media posts, stories, and reels. Ensure consistency of the brand voice and aesthetic across all social media channels. Monitor social media trends, competitor activity, and emerging platforms to keep the brand relevant and on the cutting edge. Edit and create content upon request for internal education purposes. Further develop and manage an ambassador program that aligns with our brand’s goals and values. Identify, recruit, and onboard social media influencers and brand ambassadors that resonate with our target audience. Build and maintain strong relationships with ambassadors, ensuring they are motivated, aligned with the brand, and creating valuable content. Track and report on ambassador performance, ensuring KPIs are met and goals are achieved. Community Engagement & Growth : Engage with followers and fans on social media to foster a loyal community around the brand. Respond to comments, messages, and inquiries in a timely and professional manner. Plan and execute social media contests, giveaways, and collaborations to encourage audience participation and drive growth. Analytics & Reporting : Track and analyse the performance of social media campaigns and ambassador efforts. Use insights to optimise strategies, drive engagement, and measure ROI. Provide regular reports on social media performance, growth, and ambassador impact to the leadership team. Qualifications : Proven experience (3+ years) in social media marketing and content creation, preferably in the beauty, fashion, or lifestyle industries. Strong portfolio showcasing social media content (photos, videos, graphics, etc.) and campaigns you’ve worked on. Experience with influencer marketing and ambassador program management. Proficiency in social media platforms (Instagram, TikTok, Facebook, YouTube, etc.) and social media management tools. Strong creative writing and copywriting skills. Ability to analyse data and make data-driven decisions to improve social media performance. A strong understanding of current social media trends, algorithms, and best practices. Self-motivated with excellent organisational skills and the ability to manage multiple projects simultaneously. Passion for the hair and beauty industry, with an understanding of current trends and customer preferences. Desired Skills : Video editing and graphic design skills (Adobe Creative Suite, Canva, Final Cut Pro, etc.). Experience running and/or creating content for paid social media campaigns and working with social media ads. Knowledge of SEO, email marketing, and brand development. Benefits : Competitive salary based on experience. Opportunity for growth and development within a dynamic and expanding company. Flexible work schedule and the possibility of remote work. Employee discounts on salon services and products. A creative, fun, and supportive work environment. How to Apply :Please send your resume, along with a portfolio of your work or examples of past social media campaigns. We look forward to seeing how you can contribute to growing our brand and connecting with our community. Your application will include the following questions: Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a brand ambassador? What's your expected annual base salary? How much notice are you required to give your current employer? Do you own or have regular access to a car? #J-18808-Ljbffr