Social Media & Events Manager

Job Description

Add expected salary to your profile for insights Young Gun of Wine began 19 years ago with a mission to shake up the wine world – making it fun, exciting, and inclusive. Over the years, we’ve helped launch more than 260 young winemakers and wine businesses, championed hospitality and sustainability initiatives, and shared fresh, dynamic perspectives on wine culture. Today, our platform attracts over 200,000 visitors annually, connecting people with compelling wine stories and vibrant communities. In 2025, we’re expanding into eCommerce—join us as we embark on this exciting new chapter and leave your mark on the wine landscape. Shape the Future of Wine Media: Take the reins of social media for Australia's hottest wine community. Meet and network with hundreds of Australia’s most innovative winemakers, sommeliers, and wine professionals. Join the team that has changed the face of Australian wine over the last two decades, supporting new talent and fresh perspectives. Play a key role in launching our eCommerce platform, driving the next phase of growth for Young Gun of Wine. Your work will directly contribute to growing Australia’s wine culture and supporting sustainable winegrowing practices. Enjoy a dynamic role that blends creativity in social media with event management, offering a variety of daily challenges. Responsibilities: Social Media: We’re looking for a content creator with a flair for shooting and editing short format videos for social media! Develop and implement creative social media strategies, with a strong focus on TikTok and Instagram, to align with the brand’s goals and audience. Plan and manage a content calendar, ensuring consistent delivery of engaging, on-brand posts across all channels. Create and edit short-form video content specifically designed for social media platforms (e.g., Instagram Reels, TikTok, YouTube Shorts), keeping up with platform trends and audience preferences. Write compelling short-form captions, headlines, and taglines that resonate with a wide audience. Engage actively with online communities by responding to comments, messages, and mentions in a timely and authentic manner, fostering meaningful connections. Monitor and analyze social media performance metrics to assess campaign effectiveness and adjust strategies for optimal growth and engagement. Event Management: Plan and coordinate weekly wine tasting events, featuring wines from a large number of wineries and attended by a panel of around six expert judges. Liaise with wineries across Australia to ensure timely delivery of wine samples, following up as necessary to address delays or issues. Actively reach out to wineries and stakeholders across Australia to ensure timely delivery of wine samples and sufficient participation in weekly tasting events. Create event run sheets and manage logistics, including setup, breakdown, and planning for required resources. Prepare event materials, ensuring they are professional and align with brand standards. Act as the primary point of contact for venues, panellists, and stakeholders, ensuring smooth communication and execution. Maintain a centralized schedule for event planning, sample tracking, and deadlines to ensure all timelines are met. Communication and Relationship Management: Maintain proactive communication with wineries, panellists, and other stakeholders, ensuring all parties are informed and engaged throughout the process. Approach outreach tasks with confidence and persistence to secure required participation levels and event success. Specific Skills and Experience Required: Social Media Expertise: Proven experience managing social media platforms, with a focus on TikTok and Instagram. Proficiency in creating and editing short-form video content tailored for social media. Candidates will be required to provide examples of their work. Event Skills: Experience planning and coordinating events, including logistics, scheduling, and managing relationships with vendors and stakeholders. Exceptional organizational skills and strong work ethic, with attention to detail to ensure the seamless execution of events. Communication and Interpersonal Skills: Strong communication skills, with the ability to interface warmly and professionally. Comfortable making outbound calls and performing proactive outreach to stakeholders, with a focus on achieving results and maintaining positive relationships. Interest in Wine: A genuine interest in wine and its culture; formal wine qualifications are not required , but enthusiasm for the industry is essential. Fresh perspectives are encouraged! Candidates from outside the wine industry who bring creativity and passion are encouraged to apply. Salary and Benefits: We offer a competitive salary based on experience. Your application should include: A cover letter that includes links to examples of your social media content work, including short-form videos you have filmed, edited, and posted… We’re looking for a content creator with a flair for shooting and editing short format videos for social media! (Please note, our office is based in St Kilda, Melbourne. This is an in-office role.) Your application will include the following questions: Which of the following statements best describes your right to work in Australia? What's your expected annual base salary? Do you own or have regular access to a car? How many years' experience do you have as a Social Media Content Creator? #J-18808-Ljbffr