Social Media Manager Melbourne

Job Description

Lead our social media strategies and bring Stake to life across multiple platforms! What's in it for you? We’re looking for an experienced and strategic Social Media Manager to join our Marketing team and take Stake to the next level! This is an exciting opportunity to step into a leadership role, managing a talented team of designers, content creators, and channel specialists. This is your chance to grow our social media presence across multiple platforms, driving brand awareness and engagement. You’ll have the freedom to create and implement innovative strategies that make a real impact. Your role with us: As our Social Media Manager, you'll oversee the development and execution of social strategies that elevate our brand and connect with audiences in meaningful ways. You’ll lead content creation, optimize performance, and drive impactful campaigns across all social channels. Managing a team, you’ll ensure that the content we produce is cohesive, high-quality, and aligns with our brand’s vision. With a data-driven mindset, you’ll track performance and continuously refine strategies to maximize engagement. Your leadership will help shape our social media presence, keeping us at the forefront of trends while driving long-term brand growth. What you will do: Develop and execute a comprehensive social media strategy aligned with overall marketing goals. Plan and manage the social media content calendar, ensuring a consistent brand voice and timely content across channels (X, Instagram, Facebook, YouTube, etc.). Oversee and contribute to content creation, working closely with designers, copywriters, and content creators to produce engaging multimedia content tailored to each platform. Identify and implement creative ideas that leverage trends, seasonal events, and brand campaigns to drive audience engagement. Team Management Lead and manage a team of social media designers, content creators, and channel specialists, providing direction, feedback, and professional development opportunities. Ensure team output aligns with brand standards, and encourage creativity, collaboration, and consistency across all social media channels. Performance Analysis & Optimisation Monitor social media performance using analytics tools, delivering reports on KPIs such as engagement, reach, and conversions. Use data insights to refine content strategies, test new formats, and continuously improve results. Trend Monitoring & Competitive Analysis Stay updated on social media trends, new features, and competitor activities to ensure our brand remains competitive and innovative. Apply best practices in platform algorithms, user behaviour, and visual trends to inform content strategy and audience engagement. What you will bring: Bachelor’s degree in Marketing, Communications, or a related field 3+ years of experience in social media management, preferably in a fast-paced environment Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms Strong understanding of social media best practices, audience engagement strategies, and content trends Excellent leadership, communication, and organisational skills Bonus points if you also have: Sports & Gambling knowledge advantageous Cryptocurrency knowledge would be advantageous Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira & Intercom Apply for this job * indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Are you currently based in Australia? * Select... Could you kindly let us know what your current visa status/work rights are? This will help us better understand your eligibility for this role * Are you comfortable working 5 days in the office? #J-18808-Ljbffr