Social Media Marketing Manager AU - 18 month contract Job ID: 2872970

Job Description

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us. ABOUT THIS ROLE The Social Media Manager contract role will act as key lead in executing the 2024-25 global and local social media strategy, ensuring that local Australian social media channels are managed, monitored, and optimised daily to support key business objectives. This position will be responsible for adapting global strategy and assets to support local priorities and audiences, supporting ongoing data and performance monitoring of local channels, and creating social assets to support local content priorities, within global guidelines. This role will be a key communication lead with the global social team, based in the USA. The role is based in the Sydney office and starts as an 18-month contract. As the Social Media Marketing Manager, you will... Execute the global Audible social media strategy for Audible Australia in 2024-25, incorporating AU strategic priorities and acting as the key point of contact for local and international stakeholders. Coordinate with the Global Social Team, based in the USA, to adapt central plans and guidance for the AU market, and share learnings and best practices. Manage the development and implementation of always-on social media campaigns that deliver measurable uplift against our key goals and metrics. Manage the execution of influencer programs - recruit, contract, and manage a cohort of social media talent and partnerships to enhance campaigns. Collaborate with AU stakeholders across Brand & Content Marketing, PR, Growth Marketing, and Customer Care to support bespoke campaigns, initiatives, and brand reputation across social platforms. Develop and publish social media content, ensuring accurate data tagging for all AU social media posts in Sprinklr under global guidelines. Be accountable for social community management across platforms with support from local or international agency partners. Manage the local social agency relationship and coordinate AU-specific social media content. Execute against goals and performance metrics for social; maintain ongoing social performance monitoring within Sprinklr, using critical understanding of historical data, effectiveness, strategy, and creative, making recommendations for continuous improvement; report on a weekly, monthly, and quarterly basis. ABOUT AUDIBLE Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers' daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home. Minimum Requirements: Social media experience. In-depth knowledge of social networks’ best practices – design, functionality, users (best time to post, tagging influencers, character limit) – across Meta, X, YouTube, and LinkedIn. Experience using the latest social media management/monitoring/analysis tools and platforms; experience with Sprinklr preferred, but other social media management tools are acceptable. Experience delivering successful paid amplification of influencer campaigns. Experience establishing metrics, gleaning community insights, and reporting/recommending strategies that achieve marketing goals. Educated to a degree level. #J-18808-Ljbffr