Principal Strategic Planning | Brisbane | Monday to Friday
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Strategic planning manager
Salary:
80.00 - 100.00
Posted:
01-03-2025
Category:
Business Development Strategy
Job Description
Job Description Researching and gathering data to develop well-informed strategic plans for clients. Examining clients' businesses & consumers: Get to know their brands and understand their objectives. Be the custodian of the consumer knowledge in the agency. Consumer Insights: Utilize market research, consumer behavior data, and customer feedback to gain a deep understanding of the target audience. Translate these insights into actionable strategies that resonate with consumers. Creative Briefing: Provide clear and insightful creative briefs to the agency's creative teams, outlining the strategic direction, key messaging, and desired consumer response. Ensure that the creative work aligns with the overall marketing strategy. Preparing and presenting communication/content strategies: Ability to delve deep, and develop a coherent communication/content strategy that encompasses and showcases deep understanding of the brand, consumers, category and competition that can win the clients' confidence and bring success to the campaign. Writing case studies for Effie's and other awards. Industry Trends: Stay up-to-date with industry trends, emerging technologies, and best practices in marketing and advertising. Apply this knowledge to enhance the agency's strategic offerings. New Business Development: Participate in pitches and presentations to potential clients, showcasing the agency's strategic capabilities and expertise. #J-18808-Ljbffr
Job Details
Salary: 80.00 - 100.00
Posted: 01-03-2025
Category: Business Development Strategy
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