Strategist

Job Description

Company description Bartle Bogle Hegarty (BBH) is a world-famous creative agency that makes jaw-dropping, thumb-stopping, eye-opening work for brands across the globe. Founded in London in 1982, we now have offices in New York, Los Angeles, Stockholm, Mumbai, Singapore, and Shanghai. Our first ad for Levi’s showed a black sheep travelling in the opposite direction to a flock of white ones. That’s where we got our logo and our guiding philosophy: when the world zigs, zag. Why? Because it’s easy to zig, to go with the grain. It feels safe. It feels like the sensible thing to do. But the greater risk is failing to stand out. We believe in the power of difference to make a difference. Our goal is a simple one: make the best work in the world. That’s where you come in. We need rebels, dreamers, thinkers, mathematicians, makers, artists, visionaries, doers, observers, the different and the unreasonable. We need Black Sheep. People who want to make the hearts flutter and minds do flips, who can change businesses and culture. People who want to make a difference, come here for something different. Website Overview The Strategist’s job is to support the Strategy Lead in making the work work. Together make a difference – above and beyond the competition. This is your ultimate measure of success. Everything else is secondary. Together with their Strategy Director, Strategists apply imagination to a precise, data-based understanding of a brand’s performance and how people are feeling in order to maximize the return of a client’s marketing investment. As BBH is a premium brand, we must return a premium. Therefore Strategists must make a difference above and beyond the competition. To do this Strategists act as bridges between two worlds: commerce and creativity. They must speak the languages of these two worlds with extreme fluency and be able to translate between the two. Strategists must bring both Intelligence and Magic to work. It is a job requirement to be sharp, obviously. But it is also a job requirement to be interesting. Everything is relevant. Being a Strategist is an excuse to be a more fascinating person. So, like the dormouse said, ‘feed your head’. We are the architects of the marketing machine but also must animate it with creativity and feeling to return value to our clients. We are trusted by clients and colleagues alike. While Strategy Directors are ultimately responsible for where the work needs to be and how to get there, Strategists of course are involved in this process and pave the way there. Our ambition is to have the most inspiring, positive, different and authoritative strategy team in the world, with mastery over an unrivalled collective skillset which can be brought to bear across an entire brand’s experience. While this is led by the Strategy Directors, it is made real by the strategists. Responsibilities Business, Marketing, Brand – you are building your understanding of the link between commerce and creativity. People and culture – You use how people are feeling as fuel for creativity and performance. Data and insight – you own the data-based understanding of everything on the account. Creative strategy – you apply imagination to the above understanding to suggest a powerful path of action. Engagement – you own the best way for a brand to engage with people for the best results. Effectiveness – you help prove the difference work is making, commercially or behaviorally. Qualifications Excellence – You aim to be the best at what you do. Hungry – You are voraciously curious and never stop feeding your mind to build your strategy skills. Conductors – You play the orchestra, collaborating with everyone from the creative teams to the connected specialisms but holding the plan together with your SD. Black Sheep – You are always looking to zag and find difference that will stand out and resonate. Maverick – You bring a founder’s quality to working because outcomes are all that matter. Risky – You push to take bold leaps, even if that means you make mistakes along the way. Restless – You are fast learning, adaptable to change and always challenging the status quo. Generous – You are giving of your energy and ideas to continuously improve the work without your ego in the mix. Additional information 4 days in-office, 1 day remote. #J-18808-Ljbffr