Strategy & Marketing Manager

Job Description

About the Job The Strategy & Marketing Manager at Bolster is the vital link between our Media and Creative teams, ensuring seamless collaboration and delivering the best possible solutions for our clients across all channels—owned, earned, and paid.This role works closely with our entertainment clients, as well as select brand clients, helping them connect with culture in meaningful and impactful ways. Acting as an extension of our clients’ in-house marketing teams, the Strategy & Marketing Manager provides essential support during peak periods, offering strategic expertise and hands-on execution to meet their goals.The position is pivotal in ensuring the seamless delivery of all-encompassing, results-driven marketing campaigns, while strengthening client relationships and internal workflows.If you thrive on delivering innovative solutions, enjoy collaborating across disciplines, and want to make a real impact in the entertainment and cultural space, this is the role for you! What You’ll Be Doing Strategy, Marketing Execution & Campaign Project Management 70% Strategy Collate super-succinct brief documents with urgency in close collaboration with clients, including the compilation of existing collateral, brand guidelines and campaign resources Conduct desktop research and reviews of previous campaigns to inform approach Develop holistic marketing plans (predominantly) for tours and festivals, across all channels – owned, earned and paid Provide generalist marketing expertise across PR, paid media, organic social, OOH, radio and collaborative marketing partnerships (influencers, venues, ticketing outlets) Effectively delegate tasks to the specialist teams and act on behalf of the client to oversee the delivery of work, ensuring the requirements of the brief and campaign KPIs are fulfilled Remain a step ahead to mitigate risk but also to capitalise on opportunities to provide further value to the client (e.g. prepare considerations for on-ground content capture to build archive) Marketing Execution Oversee digital marketing across Meta, Google Ads, TikTok Ads, programmatic display, audio, video and digital OOH (to be delivered by the Bolster Campaign Manager) Social media marketing including content compilation / creation, planning and scheduling, with the assistance of the Bolster Creator & Community Manager Landing page creation, website updates, set-up of tracking and monitoring of analytics EDM management including audience segmentation, builds and scheduling Generate, adapt and edit copy in line with best practice for each channel Monitor performance with the Media and Creative teams, formulate reporting insights together and keep client informed of progress Optimise campaign activity across all channels to meet client objectives Campaign Project Management Serve as the key conduit between the paid, earned and owned teams (Media, PR, Creative) Develop and maintain campaign budgets and timelines, keep project documentation up-to-date and accurate Oversee the production of content from external freelancers and contractors Act as the main point of contact and intermediary for revision rounds between client and creatives QA all campaign outputs, ensuring alignment with the project objectives, KPIs, key milestones, budget and contract deliverables Lead the consolidation of campaign reporting, pulling the reporting from each different discipline / department into one comprehensive document for the client Manage client relationships and communications, in particular, lead WIP meetings / check-ins Maintain a delightful client service experience at every touchpoint, build strong relationships Group Marketing & Growth 20% Support Bolster Group Marketing activity across owned, earned and paid channels as a member of the internal marketing pod Active participation in new business pitches, including ideation sessions and insight gathering Assist the Senior Leadership Team with submissions for state, national and global awards that could benefit the agency’s profile Stay in the loop with marketing trends / tech, share thought leadership with clients and peers Admin & Internal Support 10% Attend internal team meetings including WIPs, training sessions and ad-hoc brainstorms Work closely with Media and Creative teams to provide general assistance and refine ways of working Collaborate with the broader team to develop our internal tools, processes and systems Represent Bolster at industry events, client meetings and agency group functions Minimum Requirements Generalist marketing skills and expertise across owned, earned and paid A comprehensive understanding of the touring / festival landscape and entertainment industry Solid copywriting chops Effective time management and organisational skills, with exceptional attention to detail Genuine passion for generating fresh, innovative ideas that align with client’s objectives Unambiguous communicator capable of articulating ideas to clients and the team confidently Proven history of managing and building rapport with clients, internal and external stakeholders Resilience and a positive, solutions-focussed mindset – work well under pressure Proactive and self-motivated nature – you don’t wait to be told what to do or how to do it Keen interest in current events, pop culture and music, with an innate understanding of trends Our Culture Best described by our values, which serve as the guiding principles in how we interact with our peers, partners and clients: Eyes on culture. We connect our clients to culture and current affairs, immersing ourselves in the communities we serve. We know everything they need to know. We turn up. In a presentation. At a launch. At an event. In a WIP. For our clients and teammates, every day. We roll with the punches. We know the nature of this work is unpredictable. We do our best work when we’re thrown a curveball, or dive into the deep end. We keep it real. You can’t fake what we do. We strip away the BS and build trusting relationships. Knowledge, transparency, authenticity – this is what we’re about. It’s in our hands. We take responsibility, stay one step ahead, push outside our comfort zone and never phone it in. We’d rather fail trying something new than die wondering. What You Can Expect From Us Interesting, exciting, and challenging work with an enviable list of clients Support, guidance, and growth including an annual learning and development budget Fortnightly 'Bolster Uni' sessions featuring both internal and external speakers Flexible working model with office and WFH days split 50/50 Free coffee, Class Pass credits and access to Masterclass online training Employee Assistance Program (EAP) services including counselling and wellbeing resources Complimentary tickets to industry, music and arts events Progression – recognition and reward for your efforts Bolster values diversity and nurtures the uniqueness of our team and the individuals who make us stronger. We encourage candidates from diverse and / or minority backgrounds to express their interest. Our team is excited to share our experience, share our space and share the mic. We believe in creating a working environment where each individual is able to bring their full self to work and is valued for their unique contribution. #J-18808-Ljbffr