Trade Marketing Program Leader

Job Description

TEQ’s vision is to inspire travellers to visit Queensland as their destination of choice through bold and globally recognised marketing and events that support growing overnight visitor expenditure (OVE) to $44.4 Billion by 2032. TEQ is committed to working collaboratively with key stakeholders to achieve this growth in Queensland’s visitor economy. About the team The Program Delivery team forms part of TEQ’s Marketing Group. In this team, you will have the opportunity to work with dynamic and agile teammates who are passionate about what they do. At TEQ, we are proud of our collaborative, empowering and inclusive culture, where strategy, innovation, and creativity sit at the forefront of what we do. About the role The Trade Marketing Program Leader is accountable for developing, negotiating and managing the delivery of effective cooperative integrated marketing campaigns and programs both domestically and globally that drive incremental overnight visitor expenditure, in conjunction with strategic partners, including Tourism Australia, airlines, retail trade, online travel agencies, wholesalers and others. Job Description Develop campaigns, co-op projects and activities for all domestic and global trade and aviation partner activity in line with business strategies. Manage the trade and aviation partnership calendar and the full life cycle of campaigns from the initial planning to development and rollout. Identify priority strategic partners (traditional and non-traditional) and develop competitive and innovative campaign strategies to meet business objectives. Monitor campaigns and projects to meet budgets, objectives, KPIs and timelines and optimise where applicable. Provide trade marketing expertise and recommendations to internal and external stakeholders including Regional Tourism Organisations (RTO’s). Provide leadership, coaching and guidance to the Trade Marketing Program Specialist across the Marketing Group who assist with the delivery of campaign activity. Demonstrated success in planning, negotiating, managing and delivering integrated conversion-focused partnership marketing campaigns and associated co-operative marketing programs. Ability to manage multiple projects simultaneously, including planning, delivering to varying deadlines with competing priorities, budget management, evaluating, optimisation and reporting on projects. Ability to build relationships, influence and collaborate with a wide range of stakeholders. An in-depth knowledge of the trade and aviation landscape within the tourism industry and the various distribution channels used by consumers to determine holiday choice. Extensive established partnership network within the trade and aviation industry. To apply please submit your resume and a cover letter which outlines your skills and experience to the requirements above. Applications close 3 February 2025. Tourism and Events Queensland recognises the importance and uniqueness of Queensland’s Aboriginal and Torres Strait Islander cultures and has developed a Reconciliation Action Plan to demonstrate our commitment towards reconciliation through how we operate and do business. We encourage Aboriginal and Torres Strait Islander people to apply for this position. This is an equal opportunity measure under section 105 of the Anti-Discrimination Act 1991. Additional Information Applications will remain current for a period of up to 12 months after the closing date of the original vacancy and may be used for recurring or similar vacancies. A probationary period of three months will apply to appointees external to TEQ. Pre-employment checks will occur prior to any offer of employment being made. Checks may include:Referees Proof of eligibility for appointment (i.e. residency/citizenship status or evidence of your Australian working visa) Within one month of commencing employment, the successful applicant is required to disclose any employment as a lobbyist in the previous two years. The recommended applicant will be required to disclose any serious disciplinary action taken against them in public sector employment. Late applications cannot be submitted via the online job boards so please allow enough time before the closing date to submit your application. The selection panel will decide if they will accept a late application.TEQ will manage your personal information collected through a recruitment and selection process in accordance with the TEQ Privacy Statement. #J-18808-Ljbffr