Trade Marketing Specialist – TaylorMade Golf ($85 – $95k per year)

Job Description

The primary purpose of this role is to manage strategic retail partnerships, activations, in-store excellence and to expertly deliver strong retail relationships for TaylorMade Golf Australia. Essential Functions and Key Responsibilities: Driving the development of retail strategy and business plans with partners Activating and amplifying our brand across all retail outlets, managing all tasks from approving invoices, signing contracts, product launches, activating campaigns, marketing materials, approving assets and ongoing optimisation Managing all trade marketing opportunities and ensuring our strategy is being implemented and further developing relationships with our customers Maintaining and building relationships with retail partners to develop an understanding of their needs and provide solutions to effectively promote TaylorMade Golf brand in store and online Supporting Sales team on opportunities and working with Sales Reps to develop account plans and activations to implement with their customers Identifying and implementing future opportunities and business prospects Maintaining successful and first class stakeholder relationships Developing and driving event-based marketing initiatives to generate sales leads for Sales Representatives to follow up Collating a calendar of instore promotions and POS from across the organization (including global marketing team) and working with retail partner marketing calendars Analyzing and reviewing retail performance, recommending ideas and solutions to greater improve future instore experiences Delivering on objectives through meticulous preparation, organization and communication Ensuring all agreements are sighted and approved by global legal team prior to signing Developing and implementing all retail contracts for instore display Leveraging existing marketing relations to grow the communication side of the business, working alongside the Product & Marketing Manager Knowledge and Skills Requirements: Ability to liaise and effectively communicate with retail suppliers, contractors and stakeholders to deliver seamless instore presentations – as well as digital, email and social media marketing experience to bring activity sets to life online Ability to provide exceptional customer service to a diverse range of stakeholders Comprehensive understanding of retail activations and logistical co-ordination Effective networker, negotiator and collaborator Experience in working with multiple stakeholders Demonstrated knowledge of the retail landscape and understanding of advertising and marketing principles Proven superior project management skills, with well-developed analytical and decision-making skills and strong attention to detail Previous budget management experience with the ability to manage and communicate allocated budgets effectively to key stakeholders and ensure optimum results Well-developed written and verbal communication skills, including the ability to customize style relative to different audiences Commercial acumen and demonstrated record of successful sales Ability to think creatively and contribute strong ideas to leverage partnerships Strong organizational skills, including project management and experience dealing with multiple stakeholders Education, Work Experience, and Professional Certifications: Demonstrated experience (5 years +) in a similar marketing or trade marketing role Tertiary Qualification in a related field would be advantageous Demonstrated track record in successfully delivering retail instore activation in a corporate environment Previous brand marketing experience Marketing professional who understands to balance brand equity/building a brand and commercial relevance/interest of channels Proficient in Microsoft Suite, Adobe Suite and aptitude to learn new systems Must have golf knowledge to include low-level technical understanding. #J-18808-Ljbffr