APAC Marketing Manager

Job Description

At Rhino-Rack, we’re more than just a leading manufacturer of roof racks, bike carriers, and vehicle accessories—we’re a community driven by core values that put people first. We believe in customer centricity, innovation, and continuous growth. Here, you’ll thrive in a dynamic, fast-paced environment where your skills and ideas are not just welcomed but celebrated. Join us and be part of a team where your contributions truly make a difference, and where collaboration and quality are at the heart of everything we do. Job Description About your role As the Marketing Manager of the APAC region, you will be responsible for crafting and executing marketing strategies tailored to the diverse markets within the APAC region. This role involves developing impactful campaigns, conducting market research, and collaborating with both regional and global teams to strengthen our brand presence and drive business growth. The ideal candidate will have a deep understanding of the APAC market, exceptional marketing skills, and a passion for outdoor adventure. Your key responsibilities are: Strategy Development : Formulate and implement regional marketing strategies that align with Clarus Adventure’s global objectives and cater to the unique needs of the APAC markets. Campaign Execution : Manage and execute marketing campaigns (brand & product) across various channels, including digital, social media, events, and trade shows, ensuring they resonate with regional audiences and drive brand engagement. Brand Management : Uphold and enhance the Clarus Adventure brand(s) image in the APAC region, ensuring consistency across all marketing materials and communications. Trade / Retail Marketing : Work in close collaboration with the sales team and key wholesale / retailer channel partners to develop and execute joint-marketing and display plans that maximise our brand presence and quality (with quality and consistency, aligned with global guidelines). NPD GTM Launch Execution : Collaborate with the global marketing and sales team in developing and executing regional launch plans (leveraging global content). Customer Engagement : Design and implement strategies to boost customer engagement and loyalty, leveraging feedback and market insights to enhance the customer experience. Market Research : Conduct thorough market analysis to identify trends, consumer preferences, and competitive landscape. Use insights to refine marketing strategies and tactics. Budget Oversight : Develop and manage the marketing budget for the APAC region, ensuring effective allocation of resources and adherence to financial goals. Performance Analysis : Track and evaluate the performance of marketing initiatives using key metrics. Provide regular reports and actionable insights for continuous improvement. Collaboration : Partner with global marketing teams, sales, and local distributors to ensure cohesive marketing efforts and optimise regional campaigns. Desired Skills and Experience Key skills and requirements: Bachelor's degree in Marketing, Business, or a related field; MBA is a plus. Proven experience as a Marketing Manager with a successful track record, ideally having worked in a global and regional environment. Experience of marketing consumer products with a deep understanding of trade, retail and promotional marketing will be essential. Strong strategic thinking and analytical skills. Excellent communication and interpersonal skills. Creative mindset with the ability to think outside the box. Proficiency in market research and analysis. Familiarity with digital marketing and social media trends. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Working at Rhino-Rack allows you a chance to have a significant impact on one of the fastest-growing global adventure companies in an exciting growth phase. Our culture is warm, friendly, and inclusive, and we encourage each other to bring our authentic selves to work. We also offer the following benefits: Hybrid WFH policy Access to our Employee Assistance Program (EAP) Free onsite parking 1 day entitlement for “Make Space for Adventure” leave #J-18808-Ljbffr