Alibaba Cloud-Senior Integrated Marketing Specialist - Latin America Market-Mexico City

Job Description

Basic Information Department: Alibaba Group Degree: Bachelor Work Experience: 5 years Job Description We are seeking a dynamic and experienced Integrated Marketing Specialist to join our growing team in Mexico. This role will play a crucial part in driving our marketing efforts in the Alibaba Cloud Latin American market, with a focus on planning and executing large-scale events, managing branding and marketing campaigns, optimizing conversion funnels, and coordinating third-party summits and industry workshops. The ideal candidate will have a strong background in IT, excellent cross-team communication skills, and experience in partner marketing. Key Responsibilities: Event Planning and Execution: Develop and execute comprehensive event strategies for large-scale activities, including conferences, exhibitions, and product launches. Plan and coordinate mid-sized summits and industry workshops, ensuring they align with overall marketing objectives. Marketing Management: Manage end-to-end marketing campaigns, from concept development to execution and post-event analysis. Optimize marketing channels and tactics to drive lead generation and conversion. Collaborate with cross-functional teams to ensure consistent messaging and brand representation. Lead Generation and Conversion: Develop and implement strategies to generate and convert leads into sales opportunities. Work closely with the sales team to follow up on leads and ensure a seamless handover process. Track and analyze lead performance, providing regular reports and insights to senior management. Cross-Team Collaboration: Foster strong relationships with internal teams, including sales, product, and customer success, to ensure alignment and effective collaboration. Coordinate with external partners and vendors to deliver high-impact marketing initiatives. Partner Marketing: Build and maintain local partnerships with key industry players to enhance brand visibility and reach. Collaborate with partners on co-marketing initiatives, such as joint events, content creation, and promotional campaigns. Position Requirements Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. An MBA is a plus. Experience: 5+ years of experience in integrated marketing, with a focus on event planning and execution. Proven track record in lead generation and conversion, with a strong understanding of B2B marketing. Experience in the IT industry, with a deep understanding of technology trends and market dynamics. Experience in partner marketing and working with large partners is highly desirable. Skills: Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously. Strong analytical and problem-solving skills, with a data-driven approach to decision-making. Exceptional communication and interpersonal skills, with the ability to build and maintain strong relationships. Fluency in English and Spanish; proficiency in Portuguese is a plus. Personal Attributes: Highly motivated and proactive, with a passion for delivering exceptional results. Ability to work independently and as part of a team in a fast-paced, dynamic environment. Creative and innovative, with a keen eye for detail. #J-18808-Ljbffr