B2B Marketing Manager, Brand & Acquisition

Job Description

B2B Marketing Manager, Brand & Acquisition Full-time Nine is Australia’s largest locally owned media company – the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital. Nine’s assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Domain Group. As the B2B Marketing Manager, Brand & Acquisition, you will play a critical role in growing B2B subscription revenue for Nine Publishing mastheads by developing and executing strategic campaigns, events, and partnerships targeted at corporate audiences. If you’re a strategic thinker with a data-driven mindset and strong commercial acumen, this is your opportunity to make an impact. Day-to-day key responsibilities include, but are not limited to: Supporting the Marketing Lead in shaping B2B brand and acquisition strategies aligned with business objectives. Developing and executing multi-channel marketing campaigns, ensuring best-in-class media planning across digital and traditional platforms. Driving engagement through key corporate events and strategic commercial partnerships to maximize acquisition and brand visibility. Collaborating with the B2B Sales team to optimize performance, refine sales collateral, and identify new growth opportunities. Leveraging data and research to track campaign performance, generate insights, and inform future marketing initiatives. Managing budgets effectively and building strong relationships with creative, media, and research agencies to execute impactful campaigns. What we would like to see: Proven experience in a B2B marketing role. Proven ability to develop and execute B2B marketing strategies that drive commercial outcomes. Strong understanding of B2B sales cycle, buying journeys, and buyer personas. Experience managing multi-channel campaigns, including traditional and digital media. Experience delivering event activations to drive lead generation and brand awareness. Highly analytical, with a data-driven approach to marketing and performance measurement. Excellent communication and stakeholder management skills, with the ability to simplify complex information and influence key decision-makers. Highly organised with a proven ability to manage multiple priorities in a fast-paced environment. Our Commitment to Diversity and Inclusion: At Nine, we are committed to fostering a workforce that embraces all aspects of diversity and inclusion and where practices are equitable to ensure our people experience a sense of belonging. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best. Should you require any adjustments to the recruitment process in order to equitably participate, we encourage you to advise us at the time of application. We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, nationalities, backgrounds and cultures. #J-18808-Ljbffr