B2B Senior Lead Generation Manager

Job Description

We are looking for a Senior Lead Generation Manager to help us achieve our expansion goals within one of the hottest industries on the planet: customer experience technology. You are confident in your ability to influence B2B technology business growth, interested in being a key team member on our hyper-scale journey? You are modern, you act strategically and tactically, you are excited with the idea of owning all our top of the funnel plans in Australia today, then overseas tomorrow? If it feels like it, get in touch with us, and let’s have a chat. About the Job As the Senior Lead Generation Manager, you are working closely with: the Chief of Strategy and Marketing, the Senior Product Marketing Manager, the Chief Revenue Officer, the Sales team, the Product team. You design, build and execute successful B2B demand generation projects across both direct and channel partner go-to-market strategies. In this role, you are responsible for driving top of the funnel B2B lead generation as well as mid-funnel lead nurturing through account-based marketing principles. You rely on digital channels, thought leadership, online advertising, executive events, and marketing technology. Initially, you will drive demand across the ANZ region but rapidly could have the opportunity to develop, suggest and implement plans for launching new regions such as Asia or Europe. Key responsibilities Own top-of-the-funnel demand generations performance (direct and channel partners) for our Voice Orchestration Platform. Create and manage our account-based marketing engine (nurturing). Develop Top of the funnel KPIs and metrics to understand trends, assess performance, and optimise decision-making. Focus on ANZ demand, while developing plans for opening-up other regions such as Europe, the USA, or APAC. Coordinate content & thought leadership development in line with product launch calendar and demand-generation plans. Manage budget and maximise ROI. What would the right profile look like? You have a track record of designing and executing modern B2B demand generation programs for direct and channel-partner GTM. You have experience in Cloud and SaaS technology. You ideally have experience with Telecommunications and Contact Center services or Customer Experience technology. You understand CRM tools (HubSpot) and believe in account-based marketing. You are data-driven and understand A/B testing concepts. You have a real talent for managing and coordinating multiple projects. You are creative and hands-on. You enjoy writing and have an excellent English level (spoken and written). You have strong stakeholder management skills and make “things happen”. You are fun and motivated, looking forward to taking a business to the next level-up, and are interested in what comes with it! A bit about us Every month, SecureCo delivers millions of calls to major organisations. Our Intelligent Voice Platform makes enterprise voice easy and secure for world-leading systems integrators, software providers, and enterprises such as NTT, Foxtel, Genesys, or Cisco. Our technology enables enterprises to easily and securely connect to the range of voice services needed to build and deliver a superior customer experience. We believe in a world where everyone feels valued by the companies they deal with. We are enabling this for over 20,000 contact centre agents and business professionals. Our (very!) low churn reflects the unique way our team and technology removes complexity, risks, and unnecessary costs while enabling compliance, speed, and innovation. To learn more about us, visit secureco. co Why join our team If you are looking for the next step in your career, leveraging your digital proficiency and experience in driving tech business growth this is the opportunity for you! We offer a competitive salary, flexible work arrangements, a space to grow and innovate, and a unique long-term incentive opportunity. Offshore Applicants You must have the Right to work in Australia / Permanent Residency / Citizenship. #J-18808-Ljbffr