Beauty Editor

Job Description

Get AI-powered advice on this job and more exclusive features. Howatson+Company is an advertising agency that’s committed to expressing creativity in all its forms to positively influence people and culture. It’s why we have been recognised with awards for both our work and as agency of the year. Put simply, we care fiercely - for the people who work here, for the brands we work on, and for the community we live in. That’s why we overinvest in training, generosity, and pausing to recognise excellence and effort in our people. It’s also why we’re 100% carbon neutral. What’s my job? Located in our Melbourne office, we are looking for a Beauty Editor. In this role, you will shape Howatson+Company’s key client, Myer’s beauty storytelling across digital platforms, bringing creativity, cultural relevance, and strategic insight to the way we engage audiences. Reporting to the Head of Content Strategy, you’ll help define the voice of beauty at Myer, curating compelling content that resonates with both Australian and global audiences. With a deep understanding of beauty trends, skincare innovations, and digital storytelling - especially across Instagram and TikTok - you’ll be responsible for ideating, writing, and managing beauty-driven content that drives engagement, brand love, and business outcomes. If you know your way around a viral makeup hack, the latest skincare ingredients, or how to translate seasonal beauty trends into must-have edits, this is the role for you. A Day in the Life: Craft and Curate Beauty Stories Develop and write high-impact beauty content for Myer’s digital channels, ensuring every piece aligns with the brand’s tone, audience interests, and commercial goals. Create engaging, social-first beauty content—including trend-driven TikTok scripts, in-depth skincare guides, fragrance storytelling, and compelling Instagram captions. Identify emerging beauty trends—both locally and globally—and translate them into content opportunities that position Myer as an authoritative voice in beauty. Bring fresh, strategic ideas to the table—helping to shape Myer’s beauty content franchises, seasonal beauty campaigns, and educational features. Leverage expert advice and industry knowledge—from derms and makeup artists to hairstylists—to inform content direction and bring authority to storytelling. Lead Social-First Content Creation Take ownership of Myer’s beauty content across social media channels, ensuring it stays fresh, relevant, and ahead of trends. Ideate, produce, and publish engaging beauty content tailored to Instagram, TikTok, and other emerging platforms. Actively participate in Myer’s social presence, conceptualising new ways to interact with audiences—whether it's through GRWM videos, behind-the-scenes product deep dives, or expert-led tutorials. Work closely with the content team to ensure beauty, fashion, home, and lifestyle stories feel cohesive across platforms. Strategic Execution & Performance Tracking Translate the overarching content strategy into actionable beauty content that strengthens Myer’s cultural relevance and business performance. Oversee the posting and scheduling of beauty content, ensuring seamless execution across digital channels. Use analytics tools (Google Analytics, social dashboards, performance metrics) to track content success and refine strategies accordingly. Experiment with new content formats—Shoppable content, Live Beauty Tutorials, ASMR skincare reels—to deepen engagement and drive conversions. Collaboration & Ideation Work closely with internal teams—including marketing, e-commerce, photography, and design—to align content with Myer’s wider beauty campaigns. Collaborate with external creatives, from makeup artists and dermatologists to beauty influencers, ensuring high-quality beauty storytelling. Bring fresh, disruptive ideas to brainstorms, helping to craft content plans that respond to cultural beauty moments and audience needs. Contribute to integrated campaigns, working with the broader content team to ensure Myer’s beauty, fashion, home, and lifestyle narratives feel unified. Who are Howatson+Company? Howatson+Company are a fully integrated creative agency that believe in the power of influence. We believe that the magic comes from the ‘+’. The intersection of diverse people, culture and capabilities, that create solutions that drive business outcomes for our clients and leave the world a better place. We care fiercely about the people we work with, the brands we work on and the world we live in. Values: We act without judgement or preconceptions. Diversity creates breakthrough. We embrace challenges and different points of view. Collaboration is the only way. Creativity is our weapon. We can only afford to be distinctive. Never walk alone. Values cost something. Some of our most recent accolades: Contagious Pioneers - Best and Bravest 2024 Adnews Creative, Independent, Employer and Agency of the Year 2024 Cannes Global Independent Agency of the Year - Good 2023, #1 Independent Agency Australia 2024 Mumbrella Creative, Independent and Emerging Agency of the Year 2023 B&T Independent Agency of the Year 2023 Andy’s Global Independent Agency of the Year 2023 Spikes Grand Prix, Independent Agency of the Year 2023 LBB APAC Creative Agency of the Year 2022 D&AD Global Independent Agency of the Year 2022 LIA Grand Prix 2022, Independent Agency of The Year AU/NZ 2022 Howatson+Company is proud to be an Equal Employment Opportunity employer. We are committed to fostering a diverse and inclusive work environment. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or other applicable legally protected characteristics. We invite anyone to apply. If you require any reasonable adjustments to the recruitment process or the role, please let the recruitment consultant know. Seniority level Mid-Senior level Employment type Full-time Job function Advertising, Writing/Editing, and Marketing Industries Advertising Services #J-18808-Ljbffr