BioCina Digital and Search Marketing Specialist

Job Description

Senior Digital Marketing and Communications Specialist BioCina is a global end-to-end Contract Development and Manufacturing Organisation (CDMO) offering clients unparalleled quality, adherence to the highest regulatory standards, and industry-leading on-time and in-full delivery, setting a new benchmark in the industry for quality and reliability. With deep expertise in small molecules, microbial, pDNA, and mRNA modalities, BioCina’s comprehensive service offerings include cell line development, process development, analytical and formulation development, and cGMP clinical and commercial manufacturing. BioCina operates two state-of-the-art facilities in Adelaide, South Australia, and Perth, Western Australia. As one of the fastest-growing companies in the biopharmaceutical industry across Australia, BioCina was awarded the 2024 South Australia “Emerging Business of the Year” award. We are seeking a dynamic and results-driven Digital and Search Marketing Specialist to join our growing commercial team. This role is ideal for a marketing professional with a passion for life sciences, who thrives in a fast-paced environment and enjoys developing and implementing strategic marketing initiatives to support business growth. This role is for an action-oriented and highly creative doer — a special individual who can make a big contribution by making things happen from conception to execution. What will you do? Develop and execute marketing campaigns to enhance brand awareness and generate leads for the company’s biologics and small-molecule CDMO services. Conceive and manage digital marketing campaigns, including the company’s website content, email marketing, and social media engagement. Personally manage the company website and social media channels. Conceive and create compelling marketing materials, including brochures, presentations, and promotional materials in collaboration with technical teams. Conduct market research to identify trends, customer needs, and competitor activities. Collaborate with CEO, CCO, and technical teams to ensure marketing strategies align with company objectives and the science that underpins our business. Monitor and analyse marketing campaign performance, providing insights and recommendations for continuous improvement. Coordinate and manage external marketing vendors. Work in concert with the company’s Sales Conference Marketing Specialist to ensure conference materials and related campaigns and promotions are well aligned with conference objectives. How will you qualify? Bachelor’s degree in Marketing, Life Sciences, or a related field. 3+ years of marketing experience, preferably within the biopharmaceutical, biotech, or CDMO industry. Strong understanding of digital marketing strategies, including SEO, online advertising, content marketing, and lead generation. Excellent graphic design skills. Excellent PowerPoint, Word, and Excel skills. Excellent written and verbal communication skills, with the ability to translate complex technical information into engaging content. Ability to work independently and collaboratively in a cross-functional team environment. Strong analytical skills and the ability to interpret data to drive decision-making. What attributes make you the right fit? Strong work ethic, excellent time management, and organisational skills. Self-driven and proactive. Excellent oral and written communication skills. Team player with demonstrated ability to build and nurture positive, productive relationships. Earns a high level of trust with colleagues through high ethics, reliability, and accountability. How to Apply: To apply, please submit your resume and a cover letter outlining your qualifications, relevant experience, and why you believe you are the right fit for this role. We thank all applicants for their interest, but only shortlisted candidates will be contacted. As part of our commitment to creating a diverse and inclusive workplace, BioCina is an equal-opportunity employer and seeks to have a diverse candidate shortlisted for this vacancy. All experienced candidates from a range of backgrounds, including genders, people with disabilities, and Indigenous and ethnically diverse candidates are encouraged to apply. Why work with BioCina? Competitive remuneration and benefits: We offer a competitive salary, a comprehensive benefits package, and recognition for exceptional performance. Career growth opportunities: We believe in growing our people and providing ample opportunities for career development and advancement. Innovation and impact: Be part of a company that goes beyond the boundaries of science and makes a positive impact on patients’ lives. State-of-the-art facilities: Utilise innovative technology and work in a modern, well-equipped facility that fosters creativity and productivity. Collaborative environment: Work alongside passionate and expert professionals who are dedicated to excellence and share common goals. Join our team and help shape the future of biopharmaceuticals. Together, we can make a difference! Your application will include the following questions: Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a marketing specialist? How many years' experience do you have in market research? Do you have lead generation experience? How many years' experience do you have in digital marketing? Do you have experience with Search Engine Optimisation (SEO)? What's your expected annual base salary? #J-18808-Ljbffr