Brand Communications Team Leader

Job Description

Job no: 515922 Work type: Full time Location: Melbourne - CBD & Inner Suburbs Categories: Marketing About Sportsgirl Proudly Melbourne-born, The Sportsgirl brand and our iconic bold stripes have been part of contemporary Australian fashion culture since 1948. We’ve created a vibrant community where creativity and self-expression thrive, and as a business, we are committed to providing inclusive fashion for all Australians. As part of The Sussan Group, we're proud to be a Certified B Corporation. This certification independently verifies that The Sussan Group meets high standards of performance, accountability, and transparency. Our commitment to sustainability and social impact benefits everyone—from our team to our customers, and our suppliers. Our Opportunity: Our Brand Communications Team Leader will oversee all brand copywriting and marketing communications to achieve engagement and brand objectives. You will develop and plan our brand communications strategies in collaboration with our Marketing Manager, and act as the custodian of brand communication, ensuring the Sportsgirl lens and tone of voice is carried through, across all platforms and channels. Leading the Social Media & Content Coordinator, together you will also plan the schedule and content of our digital marketing and PR activity across organic and paid channels. As a true ambassador for our Sportsgirl brand, you will have a passion for fashion with purpose and demonstrate brand understanding which will resonate with our customers across all platforms. Your day-to-day will include: Develop Brand communication strategy and plan in conjunction with the Marketing Manager. Responsible for all copywriting and Brand messaging/ communication internally and externally. Ensure all internal and external written Brand content is signed off by the Marketing Manager and Managing Director, Sportsgirl. Management of Sportsgirl PR program, including influencer selection and management and send out of monthly PR packages. Work on responses for Brand specific communication where required. Plan the content schedule for Sportsgirl’s digital marketing activity across organic and paid channels in collaboration with the Marketing Manager and Social Media & Content Coordinator. Execute all copywriting for digital marketing channels and other brand channels as required. Plan, create and schedule all social content in the absence of the Social Media & Content Coordinator. To be successful in this role, you must have: Relevant tertiary qualifications in Marketing and/or Communications or Short courses in Content and Communications across copywriting/content etc. Previous experience in similar role. Demonstrated Brand understanding. Customer centric and problem solving approach. Excellent verbal (inter-personal) and written communication skills. Excellent knowledge of social platforms. Windows OS + Microsoft Office Experience Why work for Sportsgirl? Join a Certified B Corporation and become a member of a dynamic and purpose-driven company. Opportunities for all team members to be involved in our impact initiatives, including Reconciliation Action Plan (RAP). Participate in our long-standing community partnership program with the National Youth Mental Health Foundation, headspace. Join a supportive team that values creativity, diversity and growth. We also offer some amazing benefits, including: Free onsite parking Generous team member product discount Discounted private health insurance Great team member referral bonus Flexible working arrangements Career development opportunities If this opportunity aligns with your skills and aspirations, we would love to connect with you. The Sussan Group is committed to supporting an inclusive recruitment process ensuring a fair recruitment experience. We celebrate diversity and advocate inclusion and are committed to building and fostering a diverse and accessible workplace and culture. Please advise us if you need any necessary access requirements or adjustments throughout the recruitment process. #J-18808-Ljbffr