Brand & Performance Manager - Parental Leave Cover

Job Description

At Visy, we love solving problems together. Brand & Performance Manager - Parental Leave Cover About Visy Visy is powering the circular economy, closing the loop between packaging, remanufacturing, and recycling. With over 75 years of innovation, we operate across Australia, New Zealand, and beyond, committed to sustainability and excellence. About the Role Visy Retail Services are now looking for an experienced Brand and Performance Manager to join our inclusive marketing team. This position will be on a 12-month fixed term contract to cover parental leave. You will primarily focus on data-driven digital marketing strategies to optimize marketing, ROI and achieve Visy Retail Services’ business objectives. You will get to utilize your digital marketing skills to help develop and implement strategies and systems. You will find yourself partnering with various stakeholders from all levels providing you with great exposure and accountability. What you'll do: Develop and lead the implementation of strong, data-driven digital performance marketing strategies to optimise and drive continuous improvements in core KPI’s across key media channels. Drive customer acquisition, increase conversion rates, and maximize digital marketing efficiency. Make data-driven decisions to allocate marketing budgets, identify growth opportunities, and improve campaign performance through iterative optimization. Support marketing effectiveness, enabling businesses to leverage data-driven insights for successful marketing campaigns and sustainable business growth. Oversee the execution of brand social media strategies and subsequent content, campaign and collaboration plans. Develop and oversee the execution of full-funnel brand and marketing campaigns, ensuring alignment with brand strategies and wider business objectives. Monitor and manage weekly, monthly, and post-campaign reporting ensuring the channels hit all respective metrics. Ensure successful planning, execution, and optimization for key traffic. Identify and test new channels to continue to meet or exceed established critical metrics. Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient metrics. What you will bring to the team: 5+ years of experience in brand management or marketing management. Demonstrated experience in digital marketing, with a focus on performance optimisation and paid media. Experience building effective multi-channel marketing strategies and managing digital campaigns across various platforms including SEM, Paid Social, Social Media and SEO. Solid experience in campaign, channel analysis and reporting including Google Analytics. Highly goal-oriented individual with excellent communication skills, both verbal and written, with the ability to collaborate effectively with cross-functional teams. Proven ability to manage and optimise digital marketing budgets to achieve desired results. Experience in management of teams. Strong organisational skills with the ability to manage multiple projects and deadlines along with strong copywriting skills, with experience in written content creation and writing to tone of voice. Strategic thinker able to identify long-term opportunities and trends. This is a fantastic opportunity to lead brand and marketing strategy. If you are looking for a role where you can truly make an impact, we would love to hear from you. What you’ll love when you join us Contribute to sustainability initiatives that make a difference. Be part of a team that values safety, respect, and collaboration. Opportunities for further training and career advancement within the company. Ready to make a difference? Apply now and be a key player in shaping our future! You will be required to meet Visy’s employment criteria which will include a criminal history check and pre-employment medical (including drug & alcohol testing). Visy is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. These roles are only open to candidates currently residing in Australia with full working rights. Advertised: 06 Mar 2025 AUS Eastern Daylight TimeApplications close: #J-18808-Ljbffr