Brand & Social Media Specialist

Job Description

Drive engagement. Build community. Elevate our brand. Bevilles is a recently acquired Australian jewellery brand with a rich heritage, now backed by ASX-listed Michael Hill International. With 37 stores nationwide, Bevilles is on a mission to disrupt the jewellery industry and establish itself as Australia’s number-one destination for value jewellery, combining quality, affordability, and innovation. Alongside Bevilles, Medley Jewellery brings a fresh, contemporary approach to jewellery—offering high-quality, affordable pieces with a commitment to ethical sourcing and versatility. Designed to be Worn for Nobody, Medley is a digital-first brand that redefines modern jewellery with a focus on self-expression and everyday luxury. Together, Bevilles and Medley are reshaping the jewellery market, making style, quality, and accessibility go hand in hand. A truly unique and exciting opportunity awaits for a full-time Social Media Specialist to lead our organic social strategy and potentially support paid social initiatives. This role is key in strengthening our brand presence, growing our community, and ensuring our content aligns with business objectives. In addition to social media, you’ll play a supporting role in PR and event-related initiatives to maximize brand visibility. Key Responsibilities Social Media Management Develop and execute a comprehensive social media strategy across Instagram, Facebook, TikTok, LinkedIn, and emerging platforms. Create and manage an engaging content calendar aligned with marketing campaigns, product launches, and seasonal moments. Oversee daily community management, engaging with our audience, responding to comments/messages, and fostering brand advocacy. Stay ahead of social media trends, platform updates, and industry best practices to ensure Bevilles remains relevant and innovative. Performance & Optimization Conduct regular audits of social media channels to assess performance and identify opportunities for growth. Analyse and report on key metrics (engagement, reach, conversion, etc.), using insights to refine content and strategy. Implement A/B testing for content types, captions, and posting times to optimize performance. Collaborate with internal teams (creative, e-commerce, sales) to ensure content aligns with brand objectives. Paid Social & Digital Media (Potential Responsibility) Support the execution of paid social campaigns, ensuring alignment with organic content and business goals. Work closely with media partners or agencies (if applicable) to maximize paid campaign effectiveness. PR & Events Support Assist in the development and execution of PR strategies, including influencer collaborations and media outreach. Support event planning and activations, ensuring seamless integration with social media campaigns. Monitor brand mentions and industry conversations to identify PR opportunities and manage reputation. What You Bring 3+ years of experience managing organic social media for a brand, with a strong understanding of content strategy and analytics. Hands-on experience with social media management tools (e.g., Meta Business Suite, Later, Sprout Social). Strong analytical skills with the ability to track performance, interpret data, and optimize strategy accordingly. Excellent written and visual communication skills, with the ability to craft compelling, on-brand content. Experience in influencer marketing, PR, or event planning is a plus. A proactive, strategic mindset with a passion for digital marketing and brand storytelling. Why Join Bevilles? At Bevilles, we’re all about making beautiful jewellery accessible without skimping on quality or style. Join our marketing team, and you’ll play a key role in shaping how we connect with our audience, grow our brand, and boost engagement. Plus, you’ll collaborate with a diverse range of retail champions across our brands—and enjoy some pretty awesome staff discounts on jewellery while you’re at it! Plus, you’ll collaborate with our fantastic partners at Medley! Ready to make an impact? Apply today. #J-18808-Ljbffr