Business and Lifestyle Marketing Specialist

Job Description

Job Description Live and work in a culture rich location minutes from the Murray River, just a short drive to one of Victoria’s best wine regions and with the ski fields so close you will be zooming down the mountains in under two hours. Our employee benefits include professional development and flexible working conditions. Our conditions of employment support equal opportunities and an ethical, diverse, and inclusive workplace. We also recognise and value your priorities beyond work. It’s important to us that you have a sustainable work–life balance, so we offer flexible working arrangements, a nine-day fortnight (full-time staff) and a range of leave options and support programs. AlburyCity is committed to being a child safe organisation by creating cultures, adopting strategies and taking action to empower children. We work hard to keep them safe from harm because child safety is everyone’s responsibility. Directorate Business, Growth & Community Classification Grade I Salary $102,918 to $119,385 pa + 11.5% employer contribution to superannuation Reporting To Service Leader Business & Lifestyle Employment Type Permanent Full Time The Position This position is responsible for the development of marketing and communication strategies for AlburyCity's commercial business functions. It is also responsible for the coordination and implementation of tactical marketing activity for the activities, events, services and facilities of commercial business and other relevant teams. Responsibilities KEY RESPONSIBILITIES: Identify the strategic marketing requirements for AlburyCity's commercial businesses/activities as well as key services and facilities and develop strategies and or campaigns designed to achieve specific outcomes. Evaluate and report on marketing activity against agreed objectives and KPIs. Monitor budget allocations for specific marketing campaigns and projects. Lead, contribute and/or support operational and organisational strategy development and planning including any administrative support. Identify and establish processes to improve efficiencies and effectiveness in the delivery of AlburyCity's marketing activity. Work with the internal and external stakeholders to develop and implement annual marketing tactical activities for all campaigns, both on and off-line for AlburyCity's commercial business. Support operational and organisational strategy development and planning including all administrative support for all Commercial business marketing activity. Ensure effective content development and management for social media, digital advertising and collateral development of all commercial business activities. Build and maintain relationships with industry, groups, and organisations including the City of Wodonga. Keep abreast of industry, regional, state and national plans, strategies, policies and best practice that relate to AlburyCity's commercial business. Undertake ongoing market research and evaluation. Perform other tasks or duties as directed by the Supervisor which are within the limits of the employee's skill, competence and training. Observe requirements of the WHS Legislation, relevant to the job and adhere to AlburyCity Policies and Procedures regarding WHS. Observe appropriate AlburyCity Policies and Procedures regarding day to day operations including Equal Employment Opportunity policies, AlburyCity's Dress Code and Standards Policy and AlburyCity's Code of Conduct. Qualifications KEY RELATIONSHIPS: Internal Our people External Our Community Government Agencies Creative and Marketing Agencies and Contractors Media agencies Employment Conditions Based on a 35 hour week, with actual days and times being Monday to Friday, 8.30am to 5pm, with an RDO in accordance with AlburyCity's RDO guidelines. This position may involve work outside normal working hours. Additional hours over the standard 35 hours will attract a time in lieu arrangement or payment of overtime rates as agreed with your supervisor. This position does not require you to wear a compulsory uniform, however you must follow the dress code requirements within the AlburyCity’s Our People Dress Code Standards. Our People are required to present a smart and professional image to the public at all times including when in public and when working remotely. This position involves working in a predominantly indoor environment and using a computer is considered a core component of the role. There may be occasional visits to other work locations. The position requires an average level of aerobic and physical fitness to undertake occasional physical activities, such as walking and lifting, along with general manual handling tasks as part of a normal working environment. A medical declaration is required for this position. This position requires evidence of a current Australian National Police Check. This position is subject to alcohol and other drug testing. This position is located at the AlburyCity Administration Building, 553 Kiewa Street, Albury with occasional visits to external sites/depots as required. Essential Criteria Tertiary qualification in Marketing, Public Relations, Business or other related fields or equivalent relevant work experience. Class C Driver's Licence Experience Demonstrated high level experience in marketing and business development. Demonstrated high level experience in developing marketing strategy and implementing integrated campaign activity. Experience in researching, writing, editing and project management. Experience in design and content creation. Experience in management and leadership, with strong stakeholder management skills. Specialist Knowledge And Skills Demonstrated experience in developing marketing strategies and campaigns. Demonstrated understanding and experience in objective setting and ROI analytics. Experience in the use of content management systems, electronic direct mail systems and Adobe Creative Suite. Well-developed knowledge of graphic design and print production processes. Well-developed knowledge of digital marketing and ability to write and publish web and social media content. Proven research and evaluation skills and knowledge of Google Analytics. High level skills in project management and coordination and production of high quality marketing content. Experience and or an understanding of Local Government (desired). About Us Our Organisation : We are the facilitator of a thriving, resilient and liveable city full of opportunities and the custodians of an environment like no other. We consistently deliver best-in-class leadership, services, facilities and experiences, providing exceptional living for our local community. Our Values : We are a values driven organisation and these underpin everything we do. Working Together: I respect, listen to and value the contributions of others and celebrate our achievements. Integrity: I am trustworthy, honest, accountable, open and consistent in all that I do. Courage and Passion: I am enthusiastic and have the confidence to speak up for the betterment of AlburyCity. Innovation: I seek to increase my knowledge through new ideas and continuous improvement. Loyalty: I am supportive of others and committed to AlburyCity and the community. Live Well Work Well : The health and safety of our people is more than a priority, it’s a commitment embedded within our values. Unlike priorities which change over time, our values form the basis for all that we do; they define our purpose and what we stand for. We seek to have a positive impact by developing a holistic wellbeing culture that empowers everyone to be their healthiest and happiest version, resulting in a more engaged and productive workforce with lower incidence of illness and injury. It is, and always will be, our goal to have a workplace free from harm. Two Cities One Community: On 13 October 2017 AlburyCity and The City of Wodonga entered into an historic partnership between the two cities. In August 2022 both Councils worked together to review and re-commit to the Partnership Agreement. This partnership is a unique opportunity to develop a way forward that benefits our community as a whole with the aim of improving integration, productivity and social and economic development. It will focus on future growth that will continue to add value to both cities. Through this combined focus, underpinned by four key pillars of; leadership, economy, environment and community, we will unleash our potential and drive innovation for the benefit of the region and the nation. Our Mission is to work together to achieve our community goals now and into the future. We understand that we are stronger together and can achieve more when working in collaboration. We will build on our current partnerships and shared values for the betterment of Albury and Wodonga. Child Safety: AlburyCity is committed to being a child safe organisation and our people support, listen to and empower children and young people. We create safe environments that minimise the risk of harm and we have ZERO tolerance for child abuse, violence and neglect. About The Team The Directorate : Business, Growth & Community - Our Business, Growth & Community Directorate focuses on providing more and better, opportunities for our people and our place. The groups within our directorate will empower our people, city and region to strive for more and to champion the significance of Albury as a national destination for life, work, culture, sport, entertainment, business and investment. We build relationships and promote engaging and actionable dialogue with our community and our partners. We ensure good governance, financial sustainability and we facilitate a highly engaged, satisfied and well-informed workforce. Our Service Model: Progress - Our Service model is built around our brand pillars of empowering progress ; serving with excellence, which is about our people ; and taking care of our place . We empower our city and region to strive for more and to champion the significance of Albury as a national destination for life, work, culture, sport, entertainment, environment and investment. We are the connection point to make bigger, better things happen. Service Cluster: Business & Lifestyle - Our Business and Lifestyle Service Cluster is a major player in our city’s liveability and economic growth. Its purpose is to attract and retain business, help draw new people into our city, encourage visitation and actively seek out and promote events and activities to keep our city lively and ahead of the curve. #J-18808-Ljbffr