CRM Marketing Co-ordinator

Job Description

CRM MARKETING CO-ORDINATOR We are Strand . The unshakeable House of Fashion Travel , going places since 1927. We are doers; creators, innovators, and curators of new beginnings. Formerly known as Strandbags, we are Australia’s leading handbag and luggage retailer with a fast-evolving network of 260+ stores – and this is only the beginning. Through innovation and a first-movers approach, we are shaping a global company that drives innovation and opportunities. Our unique team has a rich history of experiences that make up who we are today. We are a collective of experts who are constantly evolving, soaring out of our comfort zone, and have a thirst to engage and inspire people with the stories, initiatives, and direction that bring out the best in themselves and others. Supporting the CRM Manager, the CRM Marketing Assistant will play a key role in managing the Strand+ loyalty program, executing engaging email and SMS campaigns , and utilizing customer insights to power effective marketing strategies. We are looking for someone who is highly analytical and data-driven with a keen interest in driving customer engagement and retention through delivering personalized, targeted experiences. What you will be doing Support the evolution of the Strand+ loyalty program, identifying new opportunities for customer acquisition, engagement, and retention. Collaborate with teams to execute email and SMS campaigns. Analyse customer lifecycle data to enhance experiences and identify actionable insights. Assist in managing CRM database hygiene, segmentation, and personalization strategies. Help optimize omnichannel customer journeys across all stages of the customer lifecycle. Report on CRM channel performance and customer lifecycle analytics. Assist with data integrations for journeys, product feeds, and behavioral data. Support the planning, execution, and reporting of loyalty campaigns and customer surveys. Conduct market research to identify and capitalize on new revenue opportunities. What’s in it for you Career growth and investment in your development. Amazing culture. Supportive leaders. Modern head office in Pyrmont located next to Pirrama Park and Johnstons Bay. 40% staff discount on all store products. Birthday leave. Enrolment in our company-wide Service Recognition Program. Employee referral incentive scheme. Access to a 24/7 Employee Assistance Program. Who are you? 2+ years of experience in CRM, digital marketing, ecommerce, or a related field. Email marketing experience (and analysis of A/B tests within email campaigns). Data-driven and analytical mindset. Strong commercial awareness. An understanding of audience segmentation and how to target customers effectively. Proficiency in Excel. Excellent communication and attention to detail. Proactive, data-driven, and creative approach to problem-solving. High level of adaptability and flexibility to frequent changes in a fast-paced environment. Bachelor’s degree in marketing or a related field (or equivalent experience). At STRAND we believe in putting people first. We work hard to ensure we are collaborative, humble, and results-driven. If you want to join a strong team culture that is passionate about what we do, then look no further. There is no better time than now to join a growing and expanding business, apply today! #J-18808-Ljbffr