Community Activations Manager

Job Description

Knobby Sunshine Coast, Queensland, Australia Community Activations Manager At Knobby, we’re not just an underwear brand; we’re a movement. From bold designs to unforgettable experiences, we bring fun, excitement, and community to everything we do. Now, we’re looking for a high-energy Community Activations Manager to take our brand to the streets, festivals, and sporting events across Australia. About the Role This role is all about bringing Knobby to life in the real world. You’ll own our event activations from start to finish: identifying key opportunities, negotiating deals, managing budgets, coordinating logistics, and delivering unforgettable brand experiences. What You’ll Be Doing Research and identify the best events for Knobby to activate at, aligning with our brand and audience. Develop creative activation concepts that get people talking (and swapping their undies). Build and maintain relationships with event organisers, securing prime activation spots and negotiating costs. Manage the entire event activation budget, ensuring cost-effective planning and execution. Work closely with the marketing team to arrange signage, promotional materials, and content strategy. Coordinate with the product team to arrange products and giveaways for activations. Logistics & Execution Manage all event logistics, including shipping, couriers, airfares, and accommodation. Source and coordinate additional equipment, props, and display materials. Organise and manage promotional models, brand ambassadors, and content creators to amplify activations. Ensure all permits, insurances, and contracts are in place for seamless execution. Coordinate additional team support when required to ensure smooth event operations. Oversee pack-up and pack-down of all activations, ensuring equipment is properly stored and maintained. Travel across Australia to oversee and run events. Lead setup, execution, and team coordination at each activation. Capture content at events, ensuring key moments are documented for social media and marketing. Troubleshoot and problem-solve in real-time to keep events running smoothly. Represent Knobby in a positive light, networking with event organisers, industry partners, and potential brand collaborators. Performance & Reporting Work towards clear KPIs, including the number of activations, engagement metrics, and overall brand impact. Conduct post-event evaluations, tracking success metrics and key learnings. Complete budget reconciliation post-event, ensuring all expenses align with forecasts. Prepare wrap-up reports and share insights with key stakeholders. Continuously refine and improve our event activations for even greater impact. What We’re Looking For Experience in event management, brand activations, or experiential marketing. Strong negotiation skills and the ability to build relationships with event organisers. Highly organised, detail-oriented, and able to manage multiple projects simultaneously. Hands-on problem solver who thrives in fast-paced, high-energy environments. Ability to coordinate and lead teams, including promotional staff and brand ambassadors. Proven experience in budget management, ensuring events are cost-effective while delivering high impact. Willingness to travel frequently and work weekends, flexible hours, and various locations. A natural hype person who can bring energy and enthusiasm to every event. Passion for the Knobby brand and ability to represent our fun, bold, and adventurous spirit. Bonus Points If You Have Experience working with promotional teams, brand ambassadors, or content creators. A creative eye for event styling and brand presentation. Connections in the sports, music, or festival industries. Why Join Us? Get paid to travel and create epic experiences. Be part of a fun, fast-growing brand with a passionate community. Freedom to own your projects from concept to execution. Work with a supportive team that encourages growth and bold thinking. If this sounds like your dream role, apply now and let’s create something amazing together. We have a fun, supportive team where diversity thrives, and everyone feels at home. How to Apply If you’re ready to hit the road and bring Knobby to the people, we want to hear from you! Send us your resume and a short cover letter telling us why you’re the perfect fit for this role. Bonus points if you share an example of an event activation you’ve worked on before. #J-18808-Ljbffr