Performance Marketing Senior Strategy Manager/Director
Performance Marketing Senior Strategy Manager/Director Part of the Sentius Group, Sentius Digital is a leading, progressive... more info
Company Description Why work for Accor? Join us at Accor, where life pulses with passion! As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations, in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo. By joining us, you will become a Heartist, because hospitality is, first and foremost, a work of heart. You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world! You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment. Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet. Hospitality is a work of heart,Join us and become a Heartist. Job Description Reporting to the on-property General Managers with a dotted line to Sub Saharan Commercial Director, the role provides strategic guidance to establish and drive all sales, marketing, communications, promotional and product development programs, targeted toward existing and new markets, with full accountability for achievement of annual revenue budget. Key Interactions Internally General Managers Regional Commercial Director Cluster Sales, Marketing, Digital and Revenue leaders Externally Industry Stakeholders Hotel Owners & Owner representatives Sales Responsibilities Develop and implement annual commercial plan to achieve annual business objectives. Oversee commercial strategies for the hotels, managing the asset by connecting strategy and business processes. Lead, manage and monitor all day-to-day sales and marketing & digital activities. Prepare regular business reports including monthly reports, annual goals and targets, sales and marketing budget, forecasts and other reports as required. Produce hotels' Annual Multi-Year Commercial Strategy Plan, in partnership with on-property GMs and regional support. Monitor achievement objectives and goals and take appropriate action to correct shortfalls versus the strategic plan. Manage and drive all key business segments for the properties in close collaboration with Revenue Management. Manage key and niche accounts across the main segments and execute account plans to key clients. Execute and attend client events, trade shows and sales missions. Drive and leverage the Accor Regional and Global Sales Office (GSO) network to achieve budgeted goals. Understand and contribute to overall revenue management initiatives and strategies. Assist teams to ensure all relevant regional and corporate SMDL opportunities are maximized. PR & Coms Responsibilities Establish and maintain relationships with industry influencers and key strategic partners. Marketing & Digital Responsibilities Oversee on-property marketing, communications activities ensuring brand quality. Evaluate market research and adjust marketing strategy to meet changing market and competitive conditions. Work with Brand e-Commerce teams to build & establish hotel B2B marketing and digital marketing channels. Leadership Define the optimal organizational chart, job scope and resources deployment. Develop a sales learning culture through a mandatory defined sales training modules for Sales & Non-Sales talent. Drive the Commercial Excellence Scorecard, sharing best practices. Develop and establish an experienced and successful team. Ensure consistent use of tools to drive consistency across the region. Knowledge and Experience Minimum of five years’ experience in a similar role in the luxury hotel industry. Previously a Director of Sales and Marketing in a large hotel & resorts. Prior team leadership experience is a must. Experience of the African market in hospitality is a plus. Strong understanding of Sales, Marketing, Distribution, Revenue and Loyalty concepts. Strong understanding of market influences and impacts on supply and demand. Fluent in written and spoken English (other languages desirable). Qualifications High attention to detail in a fast-paced environment. Strong presentation, negotiating and influencing skills. Analytical/Critical Thinking abilities. Flexible, able to embrace and respond to change effectively. A coaching leadership style. Developed emotional intelligence for effective communication and relationship management. Ability to work independently with strong initiative. Self-motivated and enthusiastic. Additional Information Your team and working environment: We are currently seeking a Passionate, results-oriented Professional to fill the position of General Manager. Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent. Why work for Accor? With us, your personality is valued, and your opportunities for growth know no boundaries. Become a Heartist, and let your heart guide you into a world where life pulses with passion. #J-18808-Ljbffr
Performance Marketing Senior Strategy Manager/Director Part of the Sentius Group, Sentius Digital is a leading, progressive... more info
Senior Manager, Commercial and Performance Full-time Business Function: Strategy & Commercial Planning Parent Business Function:... more info
We're looking for an exceptional Performance Marketing Manager to join our mission-driven team. About Us Lyrebird Health... more info