Customer Experience & Marketing Specialist

Job Description

Customer Experience & Marketing Specialist We are a fast-growing startup scaling to deliver exceptional experiences to our customers. Our vision is a future where Bitcoin and cryptocurrency drives a sovereign, frictionless financial system by empowering individuals to understand, engage with, and benefit from this revolution. In this role, you’ll play a crucial part in shaping how customers interact with our brand, ensuring seamless experiences across all touchpoints. If you’re a creative problem-solver who thrives in a fast-paced environment and loves wearing multiple hats, we’d love to hear from you! Key responsibilities UX Design Design intuitive, user-centric interfaces that enhance the overall customer journey. Collaborate with product and development teams to create wireframes, prototypes, and designs for web and mobile platforms. Conduct user testing and analyse feedback to optimise design solutions. Write and design engaging email campaigns to drive customer acquisition, retention, and engagement. Develop personalised and scalable email templates tailored to various customer segments. Monitor and analyse email performance metrics, recommending improvements to boost effectiveness. Customer Experience (CX) Identify pain points and opportunities in the customer journey, proposing creative solutions to enhance overall satisfaction. Act as a customer advocate, ensuring their voice is considered in all business decisions. Track and report on key CX metrics, driving initiatives to improve them. Marketing Campaigns Create and execute strategic marketing email campaigns to support product launches, promotions, and brand awareness. Collaborate with internal teams to align messaging and design with brand guidelines. Continuously measure campaign performance and ROI, iterating on strategies as needed. Social Media Manage and grow our presence across key social media platforms (e.g., LinkedIn, Instagram, Twitter, etc.). Develop and schedule engaging, on-brand content tailored to each platform. Analyse social media performance metrics to inform future strategies. Qualifications A passion for UX design, customer experience, email marketing, and social media management. A strong curiosity about customer behavior and experience design principles. Excellent writing skills with a knack for creating engaging and on-brand messaging. A willingness to learn and use design tools (e.g., Figma, Adobe Creative Suite, or similar). Eagerness to explore email marketing platforms and social media tools. An analytical mindset, with a desire to translate data insights into actionable strategies. A strong desire to thrive in a startup/scale-up environment, balancing multiple priorities and adapting to change. Preferred skills Experience in A/B testing and performance optimisation for email and UX. Knowledge of basic HTML/CSS for email and web design. Passion for staying up-to-date on marketing trends, tools, and techniques. What we offer Opportunity to shape the direction of a growing scale up. Collaborative and dynamic team culture. Competitive salary and potential for growth within the company. Seniority level Entry level Employment type Full-time #J-18808-Ljbffr