Senior Customer Insights Manager - Voice of Customer (VOC)
Senior Customer Insights Manager - Voice of Customer (VOC) We’ve been trusted to serve Aussie communities since 1914 and... more info
Customer Insights Manager
Salary:
80.00 - 100.00
Posted:
15-03-2025
Category:
Business Intelligence Analysis
Melbourne,
Job Description
An award-winning, market-leading retail brand with a rapidly growing loyalty program is on the hunt for a Customer Loyalty & Insights Manager to take their insights capability to the next level.This is a unique opportunity to shape the strategy, unlock deep customer understanding, and drive high-impact decisions in a business that truly values data-driven innovation. With a well-established loyalty program and a fast-growing customer base, this role offers the chance to make a real, measurable impact in an environment that's agile, ambitious, and forward-thinking.This is an opportunity to take ownership of high-profile loyalty programs. In this role, you'll harness customer data, drive engagement strategies, and shape the way customers interact with the brand.Why You'll Love This Role: Lead the transformation of customer insights into loyalty-driven initiatives that increase engagement, retention, and customer lifetime value. Use analytics to develop and optimise loyalty programs, customer journeys, and omnichannel marketing campaigns. Be the champion of customer-first thinking across the organisation, ensuring insights translate into real business impact. Work cross-functionally with marketing, digital, and retail teams to align loyalty strategies with wider business objectives. Own the design, execution, and continuous improvement of a Rewards program. Lead customer feedback analysis to drive actionable insights that enhance customer experience. Map and optimise the end-to-end customer journey to improve engagement and satisfaction. Leverage data analytics to uncover trends, shape strategy, and enhance marketing effectiveness. Advocate for a customer-first mindset across all levels of the business. Ideally you will have: A degree in Marketing, Communications, or a related field. 3+ years of experience in loyalty, CRM, or retention marketing. Strong commercial acumen with a deep understanding of retail sales, margin, and business impact. Experience with marketing automation systems and a passion for data-driven decision-making. Hands-on experience in CRM, direct marketing, and omnichannel campaigns. The ability to translate insights into compelling customer engagement strategies. Data-driven marketing experience and the ability to analyse and interpret data, map trends and make recommendations. Experience leading or mentoring a team. #J-18808-Ljbffr
Job Details
Salary: 80.00 - 100.00
Posted: 15-03-2025
Category: Business Intelligence Analysis
Melbourne,
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